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Chief Marketer Staff

  • European Union Mulls DTC Drug Advertising

    European Union lawmakers are acting like dictators by not permitting drug companies to advertise prescription drugs directly to consumers, as is done

  • USA Interactive Acquires All of Ticketmaster

    USA Interactive will acquire the shares of Ticketmaster it does not already in a deal worth about $700 million in stock. Under the agreement, Ticketmaster

  • DIRECT Listline

    Casino Players Postal & E-Mail Dunhill International List Co. Inc. is offering this new file of 956,029 records, with 161,796 opt-in e-mail addresses

  • J. Crew Catalog Sales Drop More Than 15%

    J. Crew Group Inc. reported revenues of $59.1 million for the five weeks ended Oct. 5, off 10.6% from $66.1 million last year. Net sales for the New York

  • Cross Media Marketing Lays Off 30

    Cross Media Marketing Corp. has laid off about 30 of its 950 employees in three offices as part of a restructuring it hopes will save the firm about $9 million.

  • Short Cuts

    Entigo Corp. has named Stephen M. Layne chairman and CEO. He moves over from the same position at United Messaging, an electronic messaging services provider.

  • Penney Catalog Sales Fall in September

    J. C. Penney Co. Inc. reported catalog sales of $217 million for the five weeks ended Sept. 28, off 17.2% from $262 million last September. The Plano,

  • Chad Slater Abruptly Departs MeritDirect

    Chad Slater, a senior vice president of list brokerage with MeritDirect, left the employ of the firm abruptly Monday. Industry sources said that he had

  • Conference Preview

    It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She

  • InfoUSA to Acquire ClickAction

    InfoUSA will acquire ClickAction Inc., an email marketing products and services provider, for up to $4.1 million.