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Chief Marketer Staff

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    Stupid Top-10 Watch: Dumbest … List … Ever

    For the stupidest top-10 list of 2010—yes, it’s only January, but it’s difficult to imagine this one being topped—look no further than the top-10 list of e-mail service providers published last week by an outfit called TopSEOs.

    Besides claiming to evaluate things it can’t evaluate, actually being an existing e-mail service provider apparently wasn’t a requirement for inclusion.

  • Kmart, WWE Enter Ring for Second Round of Promotions

    Following a successful in-store campaign to co-promote World Wrestling Entertainment’s merchandise and pay-per-view events, Kmart and the WWE will mark the signing of another partnership with a new multi-platform promotion

  • Agencies

    7 Ways to Improve the Pop-Up Experience

    Pop-up shops have redefined the notion of when and where a sale can be made. These temporary spaces not only deliver an element of surprise just by their mere existence

  • News Briefs

    YAHOO: has part of its broader Olympic marketing plan, is hosting the “Winter Sports Moment” sweepstakes beginning Jan. 25

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    Lessons Learned in E-mail Can Make Social Media More Effective

    Social media marketers likely feel a lot like e-mail marketers did 10 years ago—unsure of what tactics would prove to be effective, unable to rely on traditional direct marketing metrics, and eager for someone to introduce standards and best practices the industry could begin to rely on.

  • Agencies

    Worldcolor Consolidates Toronto Operations

    Worldcolor, formerly Quebecor World, will consolidate its Toronto direct mail, catalog and magazine operations into a single facility.

  • InfoGroup Brings Yesmail, Walter Karl Interactive Under Single Heading

    Infogroup, formerly InfoUSA, has launched Infogroup Interactive, a digital marketing products and services unit.

  • Agencies

    Baesman To Offer Reward Paths Loyalty Services In U.S.

    Direct marketing specialists The Baesman Group, Inc. will offer the Reward Paths loyalty management system Incentive Control for resale in the U.S.

  • New AeroGrow Execs To Focus On DM

    Indoor gardening firm AeroGrow has made a number of changes to its leadership, with the resulting executive lineup geared toward focusing on the company

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    UK housewares cataloger Next has launched its NextDirect print catalog within the United States. National Jewish Health is raising funds to cure asthma. And Planned Parenthood is offering a bracelet touting choice.