Chief Marketer Staff

• Frederick’s of Hollywood to Emerge From Ch. 11

  (Catalog Age) The U.S. Bankruptcy Court approved Frederick

• Direct Listline

  Online Consumers by Age/Interest There are 14.7 million e-mail addresses in this file. It is selectable by online activity and interest. These consumers

• Catalog Sales Drop, Overall Rise For JCPenney

  J. C. Penney Co. Inc., the cataloger/retailer based in Plano, TX Reported that catalog revenues dropped 7.2% to $436 million for the month ended Nov.

• Lillian Vernon Posts $4 Million Loss for 3rd Quarter

  Lillian Vernon Corp. suffered a net loss of $4.1 million for the third quarter. Last year, the net profit was $2.6 million for the same period. The company

• Online Revenue Grows at Last

  Showing the first signs of growth in a year in a half, Internet advertising revenue totaled $1.47 billion for the third quarter of 2002, according to

• Executives Depart MKTG to Start DM Business

  Two vice presidents at MKTG Services Inc. have left the firm to open a new direct marketing company.

• Agencies

  USPS Signs Tentative Pact With Two Unions

  The U.S. Postal Service and two of its largest employee unions, the American Postal Workers Union and the National Postal Mail Handlers Union, have reached tentative agreement on a two year contract.

• Three Plead Guilty in Subscription Fraud Case

  Defendants used stolen names, sent bogus mail pieces to list managers

• DIRECT Listline

  Macintosh Masterfile Worldata is the new manager of the Macintosh Masterfile from Ziff Davis Media. These 240,116 professionals are users of products

• HERSHEY CMO RESIGNS; BUY BACK PLAN INITIATED

  After a two-year stint, Hershey Foods Senior VP and Chief Marketing Officer Wynn Willard announced he will leave the company effective Dec. 31. Prior