Chief Marketer Staff

• Social Media Use to Rise: Survey

  Two thirds of marketing executives plan to invest in social media in the next year, according to a survey from Alterian.

• Agencies

  New York & Co. Expands Contract with Alliance

  New York & Co., an online marketer and retailer, has expanded its contract with Alliance Data Systems Corp

• Sun Life Financial Renames Dolphins Stadium

  The U.S. division of Sun Life Financial Inc. has signed its first naming rights deal with The Miami Dolphins that renames the team’s stadium “Sun Life Stadium”

• Barnes & Noble, HBO Team to Publicize Autism Biopic

  HBO and Barnes & Noble are coming together to promote the HBO film “Temple Grandin,” a true-life story about the animal researcher and autism advocate of that name, with a live bookstore event

• Agencies

  P&G Adds Sweeps to Cheer Online Soap Opera

  Last fall, the Cheer brand debuted an online soap opera “Brighten Bay” to play up the brightening benefits of the laundry detergent

• Bolt Rejoins TracyLocke as Executive Director of Media

  Jennifer Bolt has returned to TracyLocke, this time as executive director of media services and innovation

• News Briefs

  VISA: has renewed its partnership with the International Paralympic Committee through 2012, which includes the 2010 Vancouver Paralympic Winter Games and the 2012 London Paralympic Games

• Interim DMA Chief Will Be Insider: DMA Chair

  With Direct Marketing Association president and CEO John A. Greco having departed the organization more than five months before the end of his contract, the DMA is in the unusual position of hunting for an interim leader. Look for candidates to come from within the DMA orbit, according to DMA board chair Eugene Raitt.

• Cegedim Acquires U.S. Healthcare Data Firm SK&A Information Services

  Cegedim Dendrite, a customer relationship management solutions provider, has acquired SK&A Information Services, Inc., a healthcare data provider.

• Harte-Hanks Hires VP Of Digital Marketing And Solutions

  Harte-Hanks Inc. has hired Alan Thompson to serve as VP of digital marketing and solutions.