Chief Marketer Staff

• Online Holiday Spending Just Shy of $8 Billion

  Consumers spent about $7.92 billion online this holiday season, up 23% from last year, according to market research firm BizRate.com. The 2002 holiday

• CareerBuilder Kicks Off Year-Long Ad Campaign

  CareerBuilder is launching a year-long national marketing campaign to bring more employers and qualified candidates together at its Web site (www.careerbuilder.com).

• DIRECT Listline

  National Arbor Day Foundation Member Master File All 970,167 active members of this tree planting environmental organization have made donations in support

• Frauds Misuse PCH Name in Holiday Scam

  Minnesota has warned consumers to watch out for a team of holiday scam artists posing as Publisher

• Baby Boomers Use Internet to Shop, Study Finds

  Over 40% of all baby boomers shop online, although most spend only five hours a week on the Internet, according to a new survey from Mature Marketing

• Home and Garden, Furniture and Appliances Lead Online Sales Growth

  Online sales of home and garden supplies between Nov. 1 and Dec. 20 rose 78% over last year

• Nutri/System Names Hagan Chairman/CEO

  Nutri/System Inc. has named Mike Hagan chairman/CEO and George Jankovic president/COO. The online weight-loss system provider has also sold about 58%

• Gupta Explains Salary Cuts at InfoUSA

  InfoUSA is requiring employees to take pay cuts, but will return the lost salary retroactively if the firm

• Banks Give FAO Some Breathing Room

  FAO Inc. said Tuesday it has reached a standstill agreement with its lenders not to take any action relating to its credit facility through Jan. 10. The

• Pepsi Names Spike DDB Multicultural Agency

  Pepsi-Cola North America has tapped Spike DDB its multicultural advertising agency of record. The budget was not disclosed. The agency’s first project