Chief Marketer Staff

• MICHAEL COMES OUT OF RETIREMENT AS PITCHMAN

  Michael Jordan has made a fairly successful comeback on the basketball court; now he looks to do the same as an endorser. Jordan will star in a pair of

• List and Database News

  District Photo Lifestyle Collection Mal Dunn Associates Inc. has been named manager of the District Photo Lifestyle Collection lists. This file combines

• CASE TO RESIGN, LEAVING TIME WARNER EXECS AT HELM

  Amid slumping revenue and stockholder backlash, AOL Time Warner chairman Steve Case announced over the weekend that he will step down in May 2003. Case

• West Marine to Buy BoatU.S. for $72 Million

  Boating supply company West Marine Inc. will buy BoatU.S. for $72 million. BoatU.S., which has a catalog, retail stores and wholesale operations, also

• ValueVision Acquires Boston TV Station

  ValueVision Media, parent company of home shopping TV network ShopNBC, will acquire television station WWDP TV-46 in Boston, which reaches approximately

• 24/7 Signs Fox News as Client

  24/7 Real Media Inc., the online advertising company, a has signed Fox News as a client to its Open AdStream ad serving roster. Terms were not disclosed.

• Business Opportunity Scammers Settle with FTC

  A company that marketed bogus greeting card ventures via a toll-free telephone number has settled Federal Trade Commission charges that it bilked consumers.

• COKE GETS REAL, WORLDWIDE

  Coca-Cola Co., Atlanta, this week breaks TV spots launching a global campaign, themed “Coca-Cola … Real,” that begins in the U.S. and rolls out in other

• Stickman Returns to Sell Credit Report Service for Experian

  Experian Consumer Direct will spend more than $1 million a month on the second phase of its “Stickman” campaign, which touts the company’s free credit-report

• Letters to the Editor

  I thank Richard for his stance, his