Chief Marketer Staff

• E-merchants Use Traditional Means to Promote Product: Study

  Online direct marketers have abandoned bells and whistles to invest in traditional customer service techniques during the fourth quarter of 2002, said

• MaxDirect Wins Winfreestuff Postal File

  MaxDirect, a division of MaxWorldwide, has been named to manage the Winfreestuff.com postal file of 12 million, a compiled database of self-reported information.

• As Schwedelson’s E-Mail Council Term Expires at AIM, He Focuses on List Issues

  Jay Schwedelson is stepping down as co-chair of the Council for Responsible E-mail (CRE) at the Association for Interactive Marketing. His two-year term

• 24/7 REAL MEDIA SELLS MAJORITY STAKE IN IPROMOTIONS

  24/7 Real Media announced on Jan. 31 that it had sold all but a minority interest in iPromotions, Inc. to a group of private investors, including the

• Ax Falls on 300 L.L. Bean Workers

  (Catalog Age) Despite double-digit sales increases in December, L.L. Bean announced that it will lay off as many as 300 staffers during the next two months.

• List & Database News

  ArcaMax Master File/b> These buyers have signed up at www.arcamax.com to receive free ezines on topics of their choice, including news, new parents, humor,

• Letters to the Editor

  : Your bar stool-sitting conversationalist noting that,

• Spiegel Lays Off 300 Call Center Workers; Faces SEC Investigation

  (Catalog Age) On Jan. 31, The Spiegel Group laid off 300 workers from two of its call centers

• Letters to the Editor

  : Since I’m an oldster starting a new business – and

• Online Ads on the Rise for Fortune 500 Companies

  A total of 286 Fortune 500 advertisers launched an online advertising campaign during the last quarter of 2002, a 6% increase from 270 the year prior.