Chief Marketer Staff

• List & Database News

  Software & Information Architects Rubin Response Management Services Inc. has been named manager of the Software & Information Architects list from CMP.

• Do-Not-Call Bill Planned in Ohio

  An Ohio legislator will today introduce a bill that would establish a state do-not registry. State Sen. Robert Spade (R-North Royalton) said in a statement

• CoolSavings Boosts Its Fourth-Quarter Sales

  CoolSavings increased its fourth-quarter 2002 revenue to $8.3 million, a $2 million increase over the same period in 2001. In addition, it reduced its

• KMART PROMO SOFTENS STORE-CLOSING BLOW

  Kmart Corp., Troy, MI, has launched Savings Are Here to Stay, a promotion designed to soften the blow as 318 of its stores close over the next few months.

• Short Cuts

  Indianapolis-based Brylane has appointed Christophe Gaigneux as executive vice president of the special sizes apparel group and Kevin Doyle as executive

• DR PEPPER PREPS FOR ‘X-MEN 2’

  Dr Pepper activates its tie-in to Twentieth Century Fox’s “X-Men 2” in April with a retail promotion dangling $100,000. Instant-win messages will be posted

• List & Database News

  ArcaMax Master File/b> These buyers have signed up at www.arcamax.com to receive free ezines on topics of their choice, including news, new parents, humor,

• DMA Lauds USPS’ Phased Rate Case Discussions

  The Direct Marketing Association praised the U.S. Postal Service’s willingness “to fully discuss the possibility of a phased rate case with its customers”

• BOWLIN OUT, ADAMI IN AT MILLER

  Miller Brewing Company president and CEO John Bowlin resigned last week and will be replaced by Norman Adami, chairman and managing director of London-based

• E-merchants Use Traditional Means to Promote Product: Study

  Online direct marketers have abandoned bells and whistles to invest in traditional customer service techniques during the fourth quarter of 2002, said