Chief Marketer Staff

• ALC Hires Buoncristiano as Senior VP

  Mary Ann Buoncristiano has joined American List Counsel in Princeton, NJ, as senior vice president in list brokerage. The appointment took effect Feb.

• J.C. Penney Catalog Sales Continue Decline

  As J.C. Penney moves forward with a planned turnaround effort in its catalog business that includes 2,000 job cuts, it expects catalog sales to drop 20%

• Kmart Delivers New Supplement to One Million Urbanites

  Kmart Corp. has launched Urban Direct, an entertainment and lifestyle newspaper supplement featuring interviews, articles and product offerings of interest

• Return Path Names VP Sales

  Return Path has named Anita Absey as vice president of sales. Absey will help corporate customers integrate data and database management tools for acquisition

• ALC Brings Christopher Reeve Foundation Donors to Market

  American List Counsel has been named to manage a new file of donors to the Christopher Reeve Paralysis Foundation. Reeve, paralyzed in an equestrian accident

• List & Database News

  Touchstone Gift/Home D

• Mail Stream: A Report on Incoming Direct Mail

  This week’s look at what’s in the mail features a new continuity offer from Annie

• Quebecor Names CEO and CFO

  Quebecor World Inc. has appointed Michel Desbiens as CEO and Claude Helie as CFO. Desbiens replaces Charles G. Cavell who becomes deputy chairman of the

• Online Ads on the Rise for Fortune 500 Companies

  A total of 286 Fortune 500 advertisers launched an online advertising campaign during the last quarter of 2002, a 6% increase from 270 the year prior.

• List and Database News

  The Selling Advantage Newsletter The 42,750 active subscribers to this bi-weekly newsletter include sales executives, managers and marketing directors.