Chief Marketer Staff
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List & Database News
Deals on Wheels This new file offers 7,467 active subscribers to this auto buy-sell-trade magazine. Subscribers are mostly male, married and are active
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ALC of New York to Manage Domestications File
ALC of New York LLC has been named to manage the Domestications catalog buyers file. The appointment took effect Feb. 10. The file includes more than
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Federated Realigns D-to-C Businesses
Federated Department Stores Inc. has realigned its Bloomingdale
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List & Database News
Deals on Wheels This new file offers 7,467 active subscribers to this auto buy-sell-trade magazine. Subscribers are mostly male, married and are active
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Short Cuts
New York Life Insurance Co. has selected Digital Impact Inc. to create and execute retention e-mail marketing campaigns to help the company better communicate
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Quadrangle Buys GoodTimes
Quadrangle Capital Partners, a media and communications buyout fund, has acquired infomercial marketing company GoodTimes Entertainment Ltd. The deal,
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Advertising Specialty Institute Names Tim Andrews as President
The Advertising Specialty Institute has named Tim Andrews, the former CEO of Primedia Business Magazines & Media, as its new president. Andrews will oversee
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George Clooney, Call Your Agent
If you work anywhere in the direct marketing industry, chances are you
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After a Long Run, WSJ Acquisition Package Loses to a New Look
After 29 years as the lead prospecting package for The Wall Street Journal, the “two young man” package has finally been beaten by a mail piece that adds
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Pennsylvania Settles with Telemarketer over Do-Not-Call Violations
Pennsylvania Attorney General Mike Fisher has settled a lawsuit with a telemarketing firm over the state