Chief Marketer Staff

• Giving on the Go

  Have you given a donation via your mobile device to benefit Haitian relief? YES 18% NO, but I’ve donated through other means 40% No, I haven’t made a

• Q&A: Sears Takes the Amazon Route

  Retailer Sears is remaking itself for the 21st century. That’s no mean feat for a 124-year-old brand that helped found catalog sales, but Sears Holdings

• Drawing Crowds

  If you’re not one of the people building your own must-see TV lineup using the video available on the Internet, then take comScore’s word for it: Online

• Climb on the Bing Bus

  PROBLEM: How do you make an impact on attendees at a trade show with 2,500 exhibitors and a floor that sprawls over an entire convention center and into

• Walmart’s Parading Pet Promo

  Hasbro’s Littlest Pet Shop is running a promotion in February that would be any brand marketer’s dream. In February, kids waving flags will parade through

• Vision Creative Launches Social Media Practice

  Vision Creative Group, an advertising and online marketing agency, has bowed Vision Creative Insights, a social media practice.

• Fetch Enterprises Names Edward R. Howell CEO

  Fetch Enterprises Inc. has named Edward R. Howell CEO

• Amazon Feels The Love For Kindle

  A casual observer couldn

• Revenue Down, But Acxiom CEO Sees Better Future

  Despite a drop in third-quarter revenue, Acxiom Corp. CEO John Meyer said that client wallets were

• Lexon Acquires Nanoinkjet.com

  Lexon Technologies Inc. has acquired Nanoinkjet.com, an online retailer of recycled inkjet and toner cartridges.