Chief Marketer Staff

• Privacy Ballot Initiative Sought in California

  The head of a California online financial services company is spearheading efforts launch a ballot initiative in the state to protect consumers’ financial

• DMA Hall of Fame Member Joan Throckmorton Dies

  Joan Throckmorton, a member of the Direct Marketing Association’s Hall of Fame and a former DIRECT columnist, died Thursday following a long illness,

• Points of Light

  This is one of those stories that perhaps should be left untold. The sad little secret of this business is that not all direct marketers end up rich.

• Privacy Ballot Initiative Sought in California

  The head of a California online financial services company is spearheading efforts launch a ballot initiative in the state to protect consumers’ financial

• J. Crew Revenue Declines Nearly 15%

  J. Crew Group, Inc. reported revenue of $45.6 million for the four weeks ended March 1, off 14.6% from $45.6 $53.4 million last year. Net sales for the

• List and Database News

  Reading Devotees Mail Order Buyers Mail Marketing Inc. has unveiled this 6.6-million-name 12-month buyer file of books and magazines of cookbooks, fiction

• Donnelley Acquires Logistics Firm

  R.R. Donnelley has acquired Momentum Logistics Inc., a Florida-based package distribution services company for $17 million. The acquisition reportedly

• Penney Catalog Sales Drop Less Than Expected

  J. C. Penney Co. Inc. reported sales of $2.2 billion for the month ended Feb. 22, off 1.3% from $2.3 billion last year. The Plano, TX firm posted catalog

• Spiegel Direct Sales Drop 30%

  The Spiegel Group reported sales of $120.1 million for the four weeks ended Feb. 22, off 23% from $156.6 million last year. Total direct sales decreased

• Lake Group Manages Bauer Publishing

  The Lake Group Media has been tapped to manage the Bauer Publishing files, with more than half a million names. These women