Chief Marketer Staff

• Loose Cannon: During Wartime, Comfort Me with Catalogs

  Conventional wisdom holds that the U. S. invasion of Iraq will happen sometime before the end of the month, and possibly as soon as March 17 or 18. When

• DMA Hall of Fame Member Joan Throckmorton Dies

  Joan Throckmorton, a member of the Direct Marketing Association’s Hall of Fame and a former DIRECT columnist, died Thursday following a long illness,

• Privacy Ballot Initiative Sought in California

  The head of a California online financial services company is spearheading efforts launch a ballot initiative in the state to protect consumers’ financial

• Penney Catalog Sales Drop Less Than Expected

  J. C. Penney Co. Inc. reported sales of $2.2 billion for the month ended Feb. 22, off 1.3% from $2.3 billion last year. The Plano, TX firm posted catalog

• Spiegel Direct Sales Drop 30%

  The Spiegel Group reported sales of $120.1 million for the four weeks ended Feb. 22, off 23% from $156.6 million last year. Total direct sales decreased

• Lake Group Manages Bauer Publishing

  The Lake Group Media has been tapped to manage the Bauer Publishing files, with more than half a million names. These women

• Sharper Image Monthly Catalog Sales Rise 21%

  Sharper Image Corp. reported sales of $36 million for the month ended Feb. 28, up 34% from $26.9 million last year The San Francisco firm’s catalog sales

• Prospectiv Direct Opens its Doors

  Prospectiv Direct Inc., the newly formed parent company of online marketing firm Eversave, has opened its doors in Woburn, MA. The company hopes to be

• Points of Light

  This is one of those stories that perhaps should be left untold. The sad little secret of this business is that not all direct marketers end up rich.

• Privacy Ballot Initiative Sought in California

  The head of a California online financial services company is spearheading efforts launch a ballot initiative in the state to protect consumers’ financial