Chief Marketer Staff
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CDW Computer Sues Former VP of Marketing
A competitive battle in the computer software and peripherals market has ended up in court. CDW Computer Centers Inc. filed suit against its former vice
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Worldata Files Trademark Suit
Worldata Inc. filed a lawsuit in federal court on Wednesday against World Data Network Inc. and Lev Goukassian, charging trademark infringement and unfair
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Data University Announces Launch Date, Charter Faculty
Data University, a database marketing information service co-founded by Mark Graham and Jim Wheaton, will launch its curriculum on April 1. Its offerings
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DMA: E-Commerce Overblown, and Shouldn’t be Taxed
The tax revenue that Internet-based transactions could generate is generally overstated and should not be used to expand the definition of nexus on out-of-state
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List and Database News
Pet Assure This brand new file of 30,524 active member of this association of owners of dogs, cats, birds, rabbits and other animals is available from
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Deluxe Reduces its First Quarter Outlook
Deluxe Corp. has cut its guidance on its first quarter earnings. The St. Paul, MN-based check and label printer reduced its forecast from between 83 cents
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European DM Spending to Rise This Year
Advertisers are expected to increase their spending in Europe by 1.7% this year to 150 billion euros ($163 billion), according to a new survey from advertising
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Urban Outfitters to Debut Catalog After Strong Quarter, Year
Urban Outfitters Inc., Philadelphia, will launch a catalog for its flagship Urban Outfitters brand later this month, according to Stephan A. Feldman,
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FTC MOVES TO BLOCK NESTLE/DREYER’S DEAL
The Federal Trade Commission last week announced it is seeking a preliminary injunction to halt the merger of Nestle Holdings Inc. and Dreyer’s Grand
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MCDONALD’S SLATES FIRST GAME SINCE 2001 SCANDAL
McDonald’s Corp. climbs back in the saddle this month with Winning Time, its first game since the FBI busted a fraud ring last summer that stole $20 million