Chief Marketer Staff

• Deluxe Reduces its First Quarter Outlook

  Deluxe Corp. has cut its guidance on its first quarter earnings. The St. Paul, MN-based check and label printer reduced its forecast from between 83 cents

• Urban Outfitters to Debut Catalog After Strong Quarter, Year

  Urban Outfitters Inc., Philadelphia, will launch a catalog for its flagship Urban Outfitters brand later this month, according to Stephan A. Feldman,

• DMA: E-Commerce Overblown, and Shouldn’t be Taxed

  The tax revenue that Internet-based transactions could generate is generally overstated and should not be used to expand the definition of nexus on out-of-state

• Worldata Files Trademark Suit

  Worldata Inc. filed a lawsuit in federal court on Wednesday against World Data Network Inc. and Lev Goukassian, charging trademark infringement and unfair

• List and Database News

  Pet Assure This brand new file of 30,524 active member of this association of owners of dogs, cats, birds, rabbits and other animals is available from

• CDW Computer Sues Former VP of Marketing

  A competitive battle in the computer software and peripherals market has ended up in court. CDW Computer Centers Inc. filed suit against its former vice

• European DM Spending to Rise This Year

  Advertisers are expected to increase their spending in Europe by 1.7% this year to 150 billion euros ($163 billion), according to a new survey from advertising

• Pushing the Envelope: Welcome to the Love Fest

  In my last column, I shared the results of an informal e-mail survey I did with a group of friends and family members about their attitudes toward direct

• Preview From Next Issue of DIRECT Magazine: It’s Gonna Cost Ya

  What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it

• Mail Stream: A Report on Incoming Direct Mail

  The Good Shepherd seeks donations by highlighting photos of one of its young recipients. Another campaign, by the National D-Day Museum, appeals with a special message from former President George Bush.