Chief Marketer Staff

• Direct Mail Incentives: Are they Worth It?

  So? How badly to you want to grow and/or update or your customer database? Yeah, me too. But I just lost a battle that’s going to significantly cost me new subscribers. It’s a battle that could cost you too.

• Mobile

  Mobile Marketing Association Restructures, Names New North American Executive

  The Mobile Marketing Association has transformed its structure, turning its four operating regions

• Dealer.com Names David Stetson CFO

  Dealer.com, an online marketing solutions provider that specializes in serving auto dealerships, has named David Stetson CFO.

• Atrinsic Drops “Interim” From CEO Jeffrey Schwartz

  Internet marketing firm Atrinsic has appointed Jeffrey Schwartz CEO

• Fulfillment, DM Firm Budco Acquires Direct Group’s Database And Fulfillment Operations

  Budco a fulfillment and direct marketing company has acquired the database marketing and fulfillment divisions Direct Group, a New Jersey-based direct marketing company.

• Agencies

  Valassis Gets $500 Million Settlement From News America

  Valassis will settle its antitrust lawsuits against News America Marketing. Valassis had alleged News America was charging higher prices to customers who didn’t give News America exclusive marketing arrangements.

• Reader’s Digest Delays US Bankruptcy Emergence

  Note: An earlier version of this story incorrectly stated that Reader’s Digest’s UK operations are under bankruptcy protection. Only the company’s US business. Reader’s Digest Association Inc., is undergoing Chapter 11 reorganization.

  Reader’s Digest Association Inc. won’t turn the page on bankruptcy just yet. The company has delayed its emergence from Chapter 11 reorganization for its United States operations, which it entered in mid-August 2009.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Gift retailer Acacia offers a free workout DVD within its Happy New Year catalog. The Gorilla Foundation adds Koko

• Are celebrity endorsements a sound idea, or not worth the hassle?

  Interbrand annually ranks in the top 100 global brands. Here’s their top 10 in descending order from 2009: Disney, Intel, Toyota, Google, McDonald’s,

• Perking Up for the Pop Up Experience

  Pop-up shops have redefined the notion of when and where a sale can be made These temporary spaces not only deliver an element of surprise just by their