Chief Marketer Staff

• High-Level Execs Out At Infogroup: Sale Looms?

  The rumor industry surrounding Infogroup was in full swing on Tuesday, as reports of high-level executive departures swirled around the industry amid speculation sale of the company is imminent.

• Email

  Quick Tips for Salvaging Abandoned Carts

  Someone who made the effort to visit your Web site, drill down to a few product pages, and put merchandise into the online shopping cart, even if he ultimately didn

• Email

  Better Late Than Never: New Year’s Resolutions for E-mail Marketers

  For something as vital to your business as e-mail, it

• Social

  Is Social Media The New Mass Media?

  Are social networks like Twitter, Facebook and LinkedIn becoming the new mass media?

• Visa Takes Over Grand Central Terminal for “Go World”

  In a bid to expand its overall Olympic Games marketing at a time when excitement is building in anticipation of the opening of The Games on Feb. 12, Visa has launched a major media event in New York’s Grand Central Terminal

• 7-Eleven Pairs Celebs with Charitable Coffee Cups

  Convenience chain 7-Eleven is the latest consumer brand to take its promotional focus to community-based charities with the launch of a long-term, coffee-based donation program with some star power

• AMP Acquires Pixel Bridge

  AMP Agency has acquired Pixel Bridge, a digital agency focused on strategy, creative services and web development

• G2 Hires Healthcare Director in Health & Wellness Group

  Marketing communications agency G2 has hired Julie Spoleti as managing director of healthcare in its Relationship Marketing division, part of the Health & Wellness Group

• News Briefs

  HERSHEY: has added more “pieces” products following the success of Reese’s Pieces and has elicited help from singer and actress Ashlee Simpson-Wentz, who’s song “Pieces of Me” made a good fit

• Email

  Two Thirds of Companies Prospect with E-mail: Chief Marketer Survey

  Asked to list all the types of media they used to generate leads in 2009, more respondents to a recent Chief Marketer survey checked off e-mail than any other single channel.