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Chief Marketer Staff

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  • Spiegel Lays Off Another 90 Workers

    (Catalog Age) Spiegel Group subsidiary Distribution Fulfillment Services last week laid off more than 90 workers at its two distribution centers in central

  • New Products and Services

    Information Quality Suite: Enables firms to manage customer, supplier, and operational data with advanced support of coding standards worldwide–Firstlogic,

  • Agencies

    OLAY’S DIAL-UP PROGRAM TO DELIVER 250,000 SAMPLES

    A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling

  • WHEEL OF FORTUNE AND LINCOLN KICK OFF SWEEPSTAKES

    Wheel of Fortune has teamed with sponsor Lincoln Mercury to kick off a sweepstakes later this month offering viewers a chance to win one of 20 vehicles.

  • BUDWEISER PREPARES SUMMER P-O-P

    Bud Family last week announced that it soon will be “Open for Summer.” From Memorial Day through Labor Day, Budweiser will run three P-O-P summer holiday

  • Short Cuts

    Home furnishings cataloger the Bombay Co. Inc. has launched a new web site in Canada www.bombay.ca , marking the company’s first foray into e-commerce

  • Financial Telemarketers Settle With FTC

    A group of allegedly fraudulent telemarketers has agreed to pay more than $131,000 in consumer redress to settle charges with The Federal Trade Commission.

  • Group 1 to Acquire Sagent for $17 Million

    Group 1 Software will acquire the key assets of Sagent Technology for about $17 million. The Sagent acquisition will give Group 1 additional enterprise

  • Financial Telemarketers Settle With FTC

    A group of allegedly fraudulent telemarketers has agreed to pay more than $131,000 in consumer redress to settle charges with The Federal Trade Commission.