Author

Chief Marketer Staff

  • FTC Fines ValueVision $215,000

    Home shopping network ValueVision International Inc. has agreed to pay a $215,000 civil penalty to resolve allegations that it violated a previous Federal

  • Short Cuts

    Singer Direct, Inc. promoted Kerry Richardson to director of online media. Richardson has been with the company for more than five years, and handles

  • List and Database News

    Job Shop Technology E-Mail List ePost Direct has won the management of this file of 13,555 design engineers, executives and purchasing agents in aerospace,

  • Alleged Spammer Hit With FTC Complaint

    The Federal Trade Commission asked a U.S. District court judge to block an allegedly illegal spam operation that uses misleading subject lines, false

  • Agencies

    Olay’s Dial-Up Program to Deliver 250,000 Samples

    (Promo) Olay has launched a new sampling program it hopes will get 250,000 to try its Olay Daily Facials product. The request-based sampling initiative

  • Q&A: What Do Women Really Want?

    The battle of the sexes has been played out on almost every field imaginable, including direct marketing. Direct recently talked with Kasha Lewis, senior

  • Advo Posts 4.6% Revenue Increase for Quarter

    Targeted mailing services firm Advo Inc. posted revenues for the second fiscal quarter ended March 29 of $287.1 million, an increase over the prior year

  • ROI Measurement Unclear for Some Web Merchants

    Many online retailers need better ways to quantify their return on investment, a new survey by the e-tailing group inc. Eighty-four percent of the sites

  • FTC Fines ValueVision $215,000

    Home shopping network ValueVision International Inc. has agreed to pay a $215,000 civil penalty to resolve allegations that it violated a previous Federal

  • Letters to the Editor

    I have to say, Ray, I’m a little surprised at your interpretation of the