Chief Marketer Staff

• BK ANNOUNCES AGENCY CHANGES

  Burger King Corp. on Monday announced its new lineup of advertising and promotions agencies. As a part the change, BK has dropped DraftWorldwide for promotions,

• EQUAL LAUNCHES 4 OZ. SPOONFUL

  Ever try emptying enough Equal packets to make one cup of sugar for a cookie recipe? Try no more, Equal has introduced Equal 4 oz. Spoonful, a cup-for-cup

• PostalWatch Blasts USPS Priority Mail ADS

  The U.S. Postal Service is fraudulently advertising Priority Mail as an inexpensive two-day delivery service on television and in newspapers, charges

• Animal Planet, Suzuki Renew Deal

  Discovery Network’s Animal Planet has renewed its partnership for the second year with American Suzuki Motor Corp. to promote the carmaker’s XL-7 SUV.

• STARBUCKS TO BUY SEATTLE’S BEST FOR $72 MILLION

  Starbucks Corp. will buy Seattle Coffee Co. for $72 million in cash to expand its own business via the supermarket and foodservice distribution of Seattle’s

• HEINEKEN PREPARES FOR CINCO DE MAYO

  Heineken this month kicks off its Cinco de Mayo promotion, Save a Lime, Open a Heineken. The promo will include Heineken teams supporting on and off premise

• FOOTBALL THE BEST SPORT FOR PROMOS: SURVEY

  Fans are ready for some football — and some golf, and basketball. A survey, conducted this week, of 213 sports and marketing execs found that 57% think

• CATALINA MARKETING HURT BY DECLINE IN PROMOTION SPENDING

  Catalina Marketing has revised downward its fourth quarter earnings guidance in part due to a decline in promotional spending by its marketing clients.

• ROI Measurement Unclear for Some Web Merchants

  Many online retailers need better ways to quantify their return on investment, a new survey by the e-tailing group inc. Eighty-four percent of the sites

• Q&A: What Do Women Really Want?

  The battle of the sexes has been played out on almost every field imaginable, including direct marketing. Direct recently talked with Kasha Lewis, senior