Chief Marketer Staff

• Loose Cannon: Reflections During Easter and Passover

  Readers looking for Loose Cannon

• MICKEY JARDON TO HEAD DVC CO-MARKETING

  DVC Worldwide has created a new company branch, DVC Co-Marketing, to help clients partner with retailers. The branch will aid in the planning, creation

• SNAPPLE PITCHES YARD SALE ON 300 MILLION BOTTLES

  This month, Snapple kicks off a TV and promotional blowout called Yard Sale. Through Nov. 30, consumers collect special Snapple bottle caps and redeem

• New Products and Services

  MaxPresort Version 5.01.03: allows mailers to save on postage costs by presorting their mail files on their desktops in minutes with multiple sorting

• COMIC BOOK DAY TO GIVE AWAY 2.5 MILLION BOOKS

  After a successful run last year, comic book publishers are planning a second Free Comic Book Day May 3. Timed one day after the theatrical release of

• PA Settles With `Deceptive’ Telemarketer

  An allegedly fraudulent financial services telemarketer has agreed to settle claims with the Pennsylvania state attorney general that it deceptively and

• BK ANNOUNCES AGENCY CHANGES

  Burger King Corp. on Monday announced its new lineup of advertising and promotions agencies. As a part the change, BK has dropped DraftWorldwide for promotions,

• PostalWatch Blasts USPS Priority Mail ADS

  The U.S. Postal Service is fraudulently advertising Priority Mail as an inexpensive two-day delivery service on television and in newspapers, charges

• Creative Direct Response Names McLachlan VP

  Creative Direct Response Inc., Crofton, MD, has named Jim McLachlan vice president. A 20-years industry veteran, McLachlan has worked for such firms and

• VISA TROLLS FOR FRESH IDEAS

  Visa USA wants to make a young inventor’s dream come true with a national skills contest dubbed Ideas Happen. Through May 23, consumers ages 18-29 can