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Chief Marketer Staff

  • Leather Factory Back in the Black in Quarter

    The Leather Factory Inc. reported net income of $774,518 for the first quarter, up from a net loss of $3.2 million last year. The direct marketer and

  • 1-800-Flowers Posts Massive Revenue Gains

    1-800-Flowers.com Inc. reported net income of $1.2 million for the third quarter, up an increase of 617% net income of $165,000 last year. The flower

  • Reader’s Digest Cuts Most Sweepstakes Mailings

    Reader’s Digest has decided to stop using sweepstakes promotions. But the publishing behemoth still plans to test online and offline sweepstakes periodically,

  • Online Pharmacies No Threat to Drug Firms: Jupiter

    U.S. consumers spent $700 million to purchase prescription drugs from foreign online pharmacies–including Canadian ones–in 2002, less than 0.4% of the

  • DraftWorldwide Names White Senior Vice President

    DraftWorldwide New York has named Thomas E. White senior vice president, account director. Most recently, White served as COO for Third Age, Inc, an online

  • Merck to Spin Off MO Pharmacy Subsidiary

    Drug giant Merck & Co. said it plans to sell Medco Health Solutions Inc., its subsidiary mail order pharmacy and pharmacy benefits management subsidiary,

  • List and Database News

    E-Gamblers American Name Services is introducing this file of 359,267 last 24-month e-mail addresses of individuals who use the Internet to communicate,

  • HSN Names Three Executives

    HSN has named Frank Han executive vice president and general manager, hsn.com. The television home shopping network has also named Richard Ogawa vice

  • R.R. Donnelley Expands Two Plants

    R.R. Donnelley (is expanding its printing operations in Lancaster, PA., and Spartanburg, SC. The Lancaster prints catalogs and retail inserts, includes

  • List and Database News

    Journal of Longevity A materials deadline of April 31 has been set for the May 10 edition of the Journal of Longevity Blow-in program. Subscribers to