Chief Marketer Staff

• National Parks Sweeps Garners 140,000 Entries

  Dust off your hiking boots: It’s National Park Week. The National Park Foundation and its five corporate partners–American Airlines, Ford Motor Co.,

• Gillette’s Venus is Pretty in Pink

  Gillette’s Venus is Pretty in Pink By Betsy Spethmann Gillette Co. pinks up its Venus razor brand with a flanker item, Passion Venus, and a fashion tie-in

• FTC Wins Order Against Office Supply Telemarketers

  General Supply Centers Inc. has agreed to a settlement with the Federal Trade Commission that would bar it from collecting on past shipments and require

• Sara Lee Names First Global Sales and Marketing Chief

  Sara Lee Corp. has named Lee Chaden to the newly created position of VP-global marketing and sales at the $17.5 billion company. The 12-year Sara Lee

• ‘American Idol’ Promo Generates 2.5 Million Text Messages

  With Short Message Service (SMS) marketing on the upswing, one promotion has gained notoriety as an interactive TV tie-in success story. The hit series,

• Super Heroes Jump into BK Kids’ Meals

  Burger King, Cartoon Network and DC Comics yesterday kicked off a five-week Big Kids’ Meal promotion built around the Justice League TV show and comic

• New England Business Service Reports Sales Falloff

  New England Business Services Inc. reported third-quarter revenue of $127.3 million, a decline of 4.2% compared with the same period last year. But net

• Harte-Hanks Reports Flat Revenue

  Disappointing direct marketing sales and margin contributed to a flat first quarter for Harte-Hanks. The San Antonio-based company reported revenue of

• Necessities, Family and Comfort Motivate Anxious Consumers: Yankelovich

  The war in Iraq may have had an impact on consumer confidence, but it wasn’t a catalyst. Even without it, lingering anxieties from 9/11, proposed changed

• Letters to the Editor

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