Chief Marketer Staff
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New England Business Service Reports Sales Falloff
New England Business Services Inc. reported third-quarter revenue of $127.3 million, a decline of 4.2% compared with the same period last year. But net
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Harte-Hanks Reports Flat Revenue
Disappointing direct marketing sales and margin contributed to a flat first quarter for Harte-Hanks. The San Antonio-based company reported revenue of
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Necessities, Family and Comfort Motivate Anxious Consumers: Yankelovich
The war in Iraq may have had an impact on consumer confidence, but it wasn’t a catalyst. Even without it, lingering anxieties from 9/11, proposed changed
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Olay Vitamins Ready Fall Launch
Olay Vitamins will launch in the fall via a licensing deal between Olay parent Procter & Gamble and vitamin manufacturer Pharmavite. Two lines, Beauty
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FTC Information Workshop Seeks ‘Empirical’ Evidence
The Federal Trade Commission is seeking empirical evidence that the collection and use of customer information by businesses benefits consumers in its
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Slingshot Wins Dr Pepper/Seven Up Account
Marketing shop Slingshot has won the interactive marketing and advertising account for Dr Pepper/Seven Up, Plano, TX. Slingshot, Dallas, came out on top
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ICT Group Accrues $12.8 million to Cover Worker Pay Suit
ICT Group Inc., a Newtown, PA-based telemarketing firm, said it has accrued $12.8 million to pay the claims in a class action lawsuit filed against it
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List and Database News
Nurse Respondent E-Mail Database DM2, formerly known as Cahners Business Lists, is offering the Springhouse Nurse Respondent e-mail database. The 21,657
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Gillette’s Venus is Pretty in Pink
Gillette’s Venus is Pretty in Pink By Betsy Spethmann Gillette Co. pinks up its Venus razor brand with a flanker item, Passion Venus, and a fashion tie-in
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‘American Idol’ Promo Generates 2.5 Million Text Messages
With Short Message Service (SMS) marketing on the upswing, one promotion has gained notoriety as an interactive TV tie-in success story. The hit series,