Chief Marketer Staff

• List and Database News

  CRM Professionals Masterfile Worldata has introduced this multi-sourced file of 45,822+ CRM professionals, including IT directors, analysts, call center

• Letters to the Editor

  First, cocooning. Now hiving. To paraphrase

• Digital

  Google Acquires Applied Semantics

  Google, the Mountain View, CA-based search engine company, has acquired one of its suppliers: Applied Semantics. The financial terms were not disclosed.

• ICT Awarded VTech Contract

  CRM solutions provider ICT Group Inc. has been awarded a three-year-contract from VTech Communications Inc. Using a dedicated group of customer service

• Millard Manages Teen Vogue List

  Millard Group Inc. is now the manager of the Teen Vogue file. Teen Vogue has 73,935 active subscribers. The median age of a subscriber is 16; the median

• Pushing the Envelope: Oh Yeah, Baby

  As I’ve noted before, with each significant life change comes an exciting opportunity to experience yet more aspects of direct marketing and customer

• Equifax Shows Growth in First Quarter

  Information provider Equifax Inc. posted first quarter revenues of $301.6 million, a 16% increase over the $259 million reported for the first quarter

• Quebecor Quarterly Income Down $21 Million

  Quebecor World Inc. posted first quarter 2003 net income of $25 million, versus $46 million in the same quarter last year. Consolidated revenues for the

• ValueClick Revenue Up 57.5%

  DM technology and media provider ValueClick Inc. reported first quarter revenue of $19.5 million, an increase of $7.1 million from revenue of $12.4 million

• ‘American Idol’ Promo Generates 2.5 Million Text Messages

  With Short Message Service (SMS) marketing on the upswing, one promotion has gained notoriety as an interactive TV tie-in success story. The hit series,