Chief Marketer Staff

• SUBSCRIBER COMPLAINTS PROMPT AOL TO SUE SPAMMERS

  America Online filed five separate lawsuits this month against more than a dozen alleged spammers after receiving 8 million complaints from its subscribers.

• ZIPATONI NAMES TWO PARTNERS

  Promotion agency The Zipatoni Co. has named two partners. Karen Sauder joined Zipatoni in 1998 and is account director for one of the agency’s largest

• WARNER BROS. BOOTS UP PARTNERS FOR ‘THE MATRIX’

  Marketers are jacking into tie-ins with Warner Bros.’ certain block bluster, “The Matrix: Reloaded.” Heineken, White Plains, NY, next week kicks off a

• NEWS BRIEFS

  KIDKRAFT: a juvenile products manufacturer, has inked a licensing deal with the PGA Tour to create and distribute a collection of licensed PGA Tour juvenile

• ‘PARADE MAGAZINE’, SHARE OUR STRENGTH BAKE OFF

  “Parade” Magazine has cooked up a cause-related bake sale event with Share our Strength, a nonprofit working to end hunger and poverty in the United States.

• MOBILE MEDIA LAUNCHES HISPANIC MARKETING DIVISION

  Event marketing firm Mobile Media Enterprises has launched a Hispanic marketing division offering marketing counseling and tactical execution to advertisers

• RMH Closes Facilities, Shifts Focus to Inbound Services

  RMH Teleservices Inc. plans to close several U.S. outbound facilities as part of a plan to expand its inbound CRM capabilities. The Newtown Square, PA-based

• NEBS Acquires Safeguard for $72.5 Million

  New England Business Service, Inc. has acquired Safeguard Business Systems, Inc. for $72.5 million in cash. The transaction is expected to close in early

• Pushing the Envelope: Oh Yeah, Baby

  As I’ve noted before, with each significant life change comes an exciting opportunity to experience yet more aspects of direct marketing and customer

• Equifax Shows Growth in First Quarter

  Information provider Equifax Inc. posted first quarter revenues of $301.6 million, a 16% increase over the $259 million reported for the first quarter