Chief Marketer Staff

• NEWS BRIEFS

  KIDKRAFT: a juvenile products manufacturer, has inked a licensing deal with the PGA Tour to create and distribute a collection of licensed PGA Tour juvenile

• READER’S DIGEST ENDS A LONG RUN OF SELLING WITH SWEEPS

  “Reader’s Digest,” often credited with the creation of the sweepstakes offer, plans to eliminate the use of the marketing tactic after moving away from

• SUBSCRIBER COMPLAINTS PROMPT AOL TO SUE SPAMMERS

  America Online filed five separate lawsuits this month against more than a dozen alleged spammers after receiving 8 million complaints from its subscribers.

• ZIPATONI NAMES TWO PARTNERS

  Promotion agency The Zipatoni Co. has named two partners. Karen Sauder joined Zipatoni in 1998 and is account director for one of the agency’s largest

• WARNER BROS. BOOTS UP PARTNERS FOR ‘THE MATRIX’

  Marketers are jacking into tie-ins with Warner Bros.’ certain block bluster, “The Matrix: Reloaded.” Heineken, White Plains, NY, next week kicks off a

• NEWS BRIEFS

  KIDKRAFT: a juvenile products manufacturer, has inked a licensing deal with the PGA Tour to create and distribute a collection of licensed PGA Tour juvenile

• ‘PARADE MAGAZINE’, SHARE OUR STRENGTH BAKE OFF

  “Parade” Magazine has cooked up a cause-related bake sale event with Share our Strength, a nonprofit working to end hunger and poverty in the United States.

• NEBS Acquires Safeguard for $72.5 Million

  New England Business Service, Inc. has acquired Safeguard Business Systems, Inc. for $72.5 million in cash. The transaction is expected to close in early

• Quebecor Quarterly Income Down $21 Million

  Quebecor World Inc. posted first quarter 2003 net income of $25 million, versus $46 million in the same quarter last year. Consolidated revenues for the

• Blair Ad Spending Increases 13%

  Advertising spending for Blair Corporation grew 13% in the first quarter, thanks to increases in mailings to customers and prospects. The Warren, PA-based