Chief Marketer Staff

• Loose Cannon: How to Earn a Varsity Letter in DM

  Show me a college student who, without prompting, hankers to be a business-to-business direct marketer and I

• New Conde Nast Spanish File Managed by 21st Century Marketing

  Conde Nast has created an Ideas Publishing Group Spanish Language Magazines mailing list. The new file is managed by 21st Century Marketing Inc., of Farmingdale,

• List and Database News

  Selling Power Venture Direct Worldwide is offering a lost of 85,000 sales executives who have opted in to receive Selling Power e-mail newsletter. These

• Agencies

  FRITO-LAY, KELLOGG AND OTHERS GEAR UP FOR ‘NEMO’

  Retail accounts will soon be swimming in an array of promotions for Disney/Pixar’s “Finding Nemo” CGI film about two clownfish separated in the Great

• ZIPATONI NAMES TWO PARTNERS

  Promotion agency The Zipatoni Co. has named two partners. Karen Sauder joined Zipatoni in 1998 and is account director for one of the agency’s largest

• WARNER BROS. BOOTS UP PARTNERS FOR ‘THE MATRIX’

  Marketers are jacking into tie-ins with Warner Bros.’ certain block bluster, “The Matrix: Reloaded.” Heineken, White Plains, NY, next week kicks off a

• NEWS BRIEFS

  KIDKRAFT: a juvenile products manufacturer, has inked a licensing deal with the PGA Tour to create and distribute a collection of licensed PGA Tour juvenile

• ‘PARADE MAGAZINE’, SHARE OUR STRENGTH BAKE OFF

  “Parade” Magazine has cooked up a cause-related bake sale event with Share our Strength, a nonprofit working to end hunger and poverty in the United States.

• KOTEX TAPS YAHOO’S MUSIC BEAT TO REACH TEENS

  Kimberly-Clark Corp., the parent of Kotex, has ratcheted up its online support for the product in an effort to reach teen girls. Kotex will piggyback

• WRIGLEYS’ ORBIT CHALLENGES TRIDENT IN A TASTE TEST

  Wrigley’s Orbit sugarfree gum is challenging its competitor Trident in a taste test on the streets of Minneapolis. Orbit field reps — wearing researcher’s