Chief Marketer Staff

• Boise Cascade Sues Staples Over Marketing Slogan

  (Promo) Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan

• 60 Minutes II Piece on Consumer Information to Air Wednesday

  A 60 Minutes II segment on consumer data use within the financial services industry is set to air on April 30, producer Harry Moses confirmed. The program

• Agencies

  FRITO-LAY, KELLOGG AND OTHERS GEAR UP FOR ‘NEMO’

  Retail accounts will soon be swimming in an array of promotions for Disney/Pixar’s “Finding Nemo” CGI film about two clownfish separated in the Great

• ZIPATONI NAMES TWO PARTNERS

  Promotion agency The Zipatoni Co. has named two partners. Karen Sauder joined Zipatoni in 1998 and is account director for one of the agency’s largest

• WARNER BROS. BOOTS UP PARTNERS FOR ‘THE MATRIX’

  Marketers are jacking into tie-ins with Warner Bros.’ certain block bluster, “The Matrix: Reloaded.” Heineken, White Plains, NY, next week kicks off a

• ‘PARADE MAGAZINE’, SHARE OUR STRENGTH BAKE OFF

  “Parade” Magazine has cooked up a cause-related bake sale event with Share our Strength, a nonprofit working to end hunger and poverty in the United States.

• NEWS BRIEFS

  KIDKRAFT: a juvenile products manufacturer, has inked a licensing deal with the PGA Tour to create and distribute a collection of licensed PGA Tour juvenile

• WRIGLEYS’ ORBIT CHALLENGES TRIDENT IN A TASTE TEST

  Wrigley’s Orbit sugarfree gum is challenging its competitor Trident in a taste test on the streets of Minneapolis. Orbit field reps — wearing researcher’s

• KOTEX TAPS YAHOO’S MUSIC BEAT TO REACH TEENS

  Kimberly-Clark Corp., the parent of Kotex, has ratcheted up its online support for the product in an effort to reach teen girls. Kotex will piggyback

• MOBILE MEDIA LAUNCHES HISPANIC MARKETING DIVISION

  Event marketing firm Mobile Media Enterprises has launched a Hispanic marketing division offering marketing counseling and tactical execution to advertisers