Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Uncommon Goods

• Internet Ad Impressions Highest at Work

  Primetime on the Internet is work time, according to a new Internet ad study of the first quarter 2003 by DoubleClick Inc. Internet ad impressions peak

• Correction

  A story about the Teen Vogue file [Re: Millard Manages Teen Vogue List, Direct Newsline, April 25) incorrectly states the price of the file. The base

• Readers Digest Posts Loss, Cuts 200 Jobs

  The Reader’s Digest Association, Inc. reported a net loss of $4.6 million for its third quarter, a turnaround from net income of $16.4 million last year.

• Millard Promotes Two

  Millard Group Inc. has promoted Linda West to the position of director in the list brokerage division. West joined the Peterborough, NH list company in

• Spiegel to Close 60 Eddie Bauer Stores

  The Spiegel Group plans to close 60 under-performing Eddie Bauer stores as part of a multi-phase reorganization process. The stores will remain open pending

• List and Database News

  The American Dream-New Home Buyers There are 157,345 records in the quarterly hotline of this file. The universe numbers 503,000. The source for this

• Hammacher Schlemmer Picks ParadyszMatera to Handle Its List Brokerage

  ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,

• Hammacher Schlemmer Picks ParadyszMatera to Handle Its List Brokerage

  ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,

• Hammacher Schlemmer Picks ParadyszMatera to Handle Its List Brokerage

  ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,