Chief Marketer Staff

• Visa, Disney Launch First Co-Marketing Effort

  In the first promotion under their new 10-year marketing alliance, Visa and Walt Disney Co. this week kick off the Unlock the Magic sweepstakes. Every

• Jure Holdings Acquires Openlimit Holding

  Jure Holdings Inc., Baar, Switzerland, has acquired Openlimit Holding AG, a developer of Internet-enabled credit cards and other services for an undisclosed

• Revlon Spends Millions to Improve Promotion Ads

  Revlon, Inc. said last week that its first quarter loss widened as it spent millions to improve in-store displays and other efforts aimed at increasing

• DoubleClick and Tacoda Team to Offer Web Advertising Service

  DoubleClick Inc., a provider of online advertising systems has teamed up with Tacoda Systems to help online publishers integrate audience data. Tacoda’s

• New Products and Services

  XML interface: This tool allows marketers to combine extensible markup language with Experian’s Truvue Customer Data Integrating technology–Experian,

• Stanton Debuts Two Insert Programs for FranklinCovey

  Stanton Direct Marketing is introducing two new insert media programs for business effectiveness training marketer FranklinCovey. The insert program,

• Online Merchants Tap E-mail as Promotion Tool: Survey

  Some 96% of online merchants are using e-mail as a marketing tool and are devoting 26% of their e-marketing budgets to the tactic. Most e-mail content

• NALC: Don’t Weaken Postal Collective Bargaining System

  The head of the National Association of Letter Carriers urged the President’s Commission on the U.S. Postal Service to “tread lightly” in making changes

• Deja Vu for Dominick’s?

  Safeway Stores may have found a buyer for its beleaguered Dominick’s chain. The Yucaipa Cos. is rumored to be interested in buying back the 113-store

• Drugstore.com to Acquire Custom Nutrition Services

  Drugstore.com Inc., an online pharmacy, will acquire privately-held Custom Nutrition Services (CNS) of Carlsbad, CA for $5.3 million in cash and stocks.