Chief Marketer Staff

• Deja Vu for Dominick’s?

  Safeway Stores may have found a buyer for its beleaguered Dominick’s chain. The Yucaipa Cos. is rumored to be interested in buying back the 113-store

• DoubleClick and Tacoda Team to Offer Web Advertising Service

  DoubleClick Inc., a provider of online advertising systems has teamed up with Tacoda Systems to help online publishers integrate audience data. Tacoda’s

• Revlon Spends Millions to Improve Promotion Ads

  Revlon, Inc. said last week that its first quarter loss widened as it spent millions to improve in-store displays and other efforts aimed at increasing

• Lawmakers Now in a Rush to Crush Spam

  Spam was under attack from all manner of legislators on Tuesday. Rep. Zoe Lofgren (D-CA) of California would turn spam-hating consumers into bounty hunters

• Stanton Debuts Two Insert Programs for FranklinCovey

  Stanton Direct Marketing is introducing two new insert media programs for business effectiveness training marketer FranklinCovey. The insert program,

• Baskin-Robbins and Dunkin’ Donuts Ink $17 Million Deal

  Baskin-Robbins plans to open 100 of its Northeastern franchise locations in combination with Dunkin’ Donuts stores by summer’s end. The investment is

• Dreyer’s Looks to Kids for New Flavors

  Dreyer’s Grand Ice Cream is asking kids to dream up some new flavors that tie in to the states where they live. The promotion, which began last month,

• Online Merchants Tap E-mail as Promotion Tool: Survey

  Some 96% of online merchants are using e-mail as a marketing tool and are devoting 26% of their e-marketing budgets to the tactic. Most e-mail content

• Blockbuster Teams with TCBY

  Blockbuster and TCBY yesterday kicked off a cross promotion to boost video rentals and drive sales of ice cream cakes and pies around Mother’s Day. Customers

• Jure Holdings Acquires Openlimit Holding

  Jure Holdings Inc., Baar, Switzerland, has acquired Openlimit Holding AG, a developer of Internet-enabled credit cards and other services for an undisclosed