Chief Marketer Staff
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Online Merchants Tap E-mail as Promotion Tool: Survey
Some 96% of online merchants are using e-mail as a marketing tool and are devoting 26% of their e-marketing budgets to the tactic. Most e-mail content
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Drugstore.com to Acquire Custom Nutrition Services
Drugstore.com Inc., an online pharmacy, will acquire privately-held Custom Nutrition Services (CNS) of Carlsbad, CA for $5.3 million in cash and stocks.
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Sherman Leaving AOL Time Warner
Robert Sherman, the advertising veteran who came out of retirement to help AOL Time Warner Inc. beef up its advertising sales, is leaving the company
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AOL Cherry Picks Burger King Marketer Richard Taylor
America Online has named former Burger King VP-USA Marketing Richard Taylor to the new position of Senior VP-brand promotion. A nine-year BK vet, Taylor
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Ford Revs up for Californopia Tour
Ford Motor Co. last week announced its fifth annual Focus Californopia Tour, which will stop at eight college campuses in the state May 1 through June
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List and Database News
Datarich Fantastic Plastic Retail Card Holders Adrea Rubin Management Inc. has won the management of this file of $1.4 million buyers who’ve responded
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Pierce Wins AOL for Broadband Mobile Marketing Account
Pierce Promotions and Event Management Inc. has been selected to run the mobile marketing campaign for AOL for Broadband, an Internet service optimized
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Visa, Disney Launch First Co-Marketing Effort
In the first promotion under their new 10-year marketing alliance, Visa and Walt Disney Co. this week kick off the Unlock the Magic sweepstakes. Every
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DoubleClick and Tacoda Team to Offer Web Advertising Service
DoubleClick Inc., a provider of online advertising systems has teamed up with Tacoda Systems to help online publishers integrate audience data. Tacoda’s
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Stanton Debuts Two Insert Programs for FranklinCovey
Stanton Direct Marketing is introducing two new insert media programs for business effectiveness training marketer FranklinCovey. The insert program,