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Chief Marketer Staff

  • Short Cuts

    ALC Data Management has named Ted Lavoie as analytical services manager. He will develop new initiates in the firm

  • EC Likes Idea of Low-Price Direct Mail Service

    The European Commission has given its blessing to the proposed creation of a low-price direct mail service with a guaranteed delivery of five days (not

  • Direct Media Wins Hooked on Phonics

    The Hooked on Phonics buyers list has been put on the rental market for the first time in eight years. It will be managed by Direct Media Inc., Greenwich,

  • List and Database News

    Datarich Fantastic Plastic Retail Card Holders Adrea Rubin Management Inc. has won the management of this file of $1.4 million buyers who’ve responded

  • Baskin-Robbins and Dunkin’ Donuts Ink $17 Million Deal

    Baskin-Robbins plans to open 100 of its Northeastern franchise locations in combination with Dunkin’ Donuts stores by summer’s end. The investment is

  • List and Database News

    Datarich Fantastic Plastic Retail Card Holders Adrea Rubin Management Inc. has won the management of this file of $1.4 million buyers who’ve responded

  • Dreyer’s Looks to Kids for New Flavors

    Dreyer’s Grand Ice Cream is asking kids to dream up some new flavors that tie in to the states where they live. The promotion, which began last month,

  • Blockbuster Teams with TCBY

    Blockbuster and TCBY yesterday kicked off a cross promotion to boost video rentals and drive sales of ice cream cakes and pies around Mother’s Day. Customers

  • New CEO named at Tracy Locke

    Ed Winter has been appointed CEO of integrated marketing agency Tracy Locke Partnership. Winter had been vice chairman and chief strategy officer of the

  • Jure Holdings Acquires Openlimit Holding

    Jure Holdings Inc., Baar, Switzerland, has acquired Openlimit Holding AG, a developer of Internet-enabled credit cards and other services for an undisclosed