Chief Marketer Staff

• Telemarketers Convicted in Florida

  Two alleged phone slammers were convicted in federal court in Florida on charges of wire fraud and conspiracy to commit wire fraud. According to wire

• List and Database News

  Compliance Week MetaResposne Group has been named manager of the Compliance Week e-mail subscriber

• Direct Media Wins Hooked on Phonics

  The Hooked on Phonics buyers list has been put on the rental market for the first time in eight years. It will be managed by Direct Media Inc., Greenwich,

• Short Cuts

  ALC Data Management has named Ted Lavoie as analytical services manager. He will develop new initiates in the firm

• Sherman Leaving AOL Time Warner

  Robert Sherman, the advertising veteran who came out of retirement to help AOL Time Warner Inc. beef up its advertising sales, is leaving the company

• Stanton Debuts Two Insert Programs for FranklinCovey

  Stanton Direct Marketing is introducing two new insert media programs for business effectiveness training marketer FranklinCovey. The insert program,

• McDonald’s Reaches $58 Million with Mammoth FSI

  Coming on the heels of one of its top marketers declaring that the “30-second spot is over,” McDonald’s has dropped its first national FSI campaign since

• Allied Domecq Drops 141 Worldwide, Cordiant Ponders Bankruptcy

  Allied Domecq will put an estimated $450 million in promotions and advertising business in review to replace 141 Worldwide, London, by October. Allied

• Online Merchants Tap E-mail as Promotion Tool: Survey

  Some 96% of online merchants are using e-mail as a marketing tool and are devoting 26% of their e-marketing budgets to the tactic. Most e-mail content

• List and Database News

  Datarich Fantastic Plastic Retail Card Holders Adrea Rubin Management Inc. has won the management of this file of $1.4 million buyers who’ve responded