Chief Marketer Staff
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Digital Marketing Growth Will Be Fueled By Social, Mobile, E-mail: Study
The boom areas for marketing should come as no surprise: Mobil, e-mail and search engine marketing growth will spur a 17% increase in digital marketing spending
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Internal DMA Memo Offers Insight Into DMA Directions
A letter sent to DMA staff and board members praised interim president and CEO Bob Allen
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C. Rose Harper, First Female DMA Chair, Dies
C. Rose Harper, who in 1982 became the first woman to chair the Direct Marketing Association, died on Thursday, Feb. 4
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Ex-Vermont Country Store CEO Is DMA Interim CEO
Bob Allen, the former CEO of Vermont Country Store, will lead the Direct Marketing Association while the organization searches for a full-time replacement for its president and CEO.
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Sport Supply Income Drops 12.4%
Sport Supply Group Inc. reported net income of $922 million for the second quarter, a 12.4% decrease from $1.1 billion the last year.
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Agencies
Equifax Income Falls 6%
Equifax Inc. reported net income of $60.2 million for the fourth quarter, a 6% decrease from $63.8 million in the prior year.
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PC Mall Names Garrity President of Sarcom Unit
PC Mall Inc. has named Jim Garrity president of its Sarcom subsidiary. He comes from Secnap Network Security where he was chief operating officer.
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Agencies
Denny’s to Do Free Again after Super Bowl Ad
Denny’s will reprise one of last year’s most successful and painless free food giveaway promotions with a deal for a free Original Grand Slam Breakfast at participating stores two days after this Sunday’s Super Bowl
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Etrade App Puts Your E-mail into the Mouths of Babes
Super Bowl fans who go gaga over the latest commercials featuring the eTrade talking babies can go online and get them to deliver e-mail messages to friends before and after the game
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Coca-Cola Virtual Gifts Trigger Peek at Super Bowl Ads
Coca-Cola, which recently landed the top spot in the first annual ranking of the top 50 companies making the best use of Facebook, is at it again