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Chief Marketer Staff

  • Lord of the Drives

    There certainly weren’t any cars or even SUVs in Middle Earth, but Kia Motors America accelerated test drives 20% by borrowing equity from the wildly

  • List and Database News

    Salt Water Sportsman Info-Link Boat Owners Millard Group Inc. is introducing this file of 41,363 subscribers interested in the sport fishing world. The

  • Weaving Art and Commerce

    It’s becoming a valid question: Where does entertainment end and promotion begin? Earlier this year, Coca-Cola President and COO Steve Heyer created a

  • Agencies

    News briefs directmag.com

    4/16 FAO INC.’S efforts to emerge from Chapter 11 bankruptcy protection hit a substantial obstacle when investors withdrew their proposed funding. In

  • Agencies

    Washington Mutual Plans Equity Campaign

    Washington Mutual Finance plans to begin a direct mail program selling home equity loans to finely targeted segments. A successful March test went to

  • Agencies

    Group Devises a Spam Solution

    E-MAIL MARKETING is in danger of dying in a vat of spam. Anyone who doubts that should consider this: Unsolicited commercial e-mail is well near half

  • Finding Frito

    Three times a charm? PepsiCo’s Frito-Lay and Walt Disney Pictures/Pixar hope so. The companies are teaming to promote a CGI film for the third time with

  • Agencies

    The Right Ingredients

    Who says there are no second chances in America? Just when everyone thought online grocery shopping was as dead aswell, Webvan, a number of businesses

  • Agencies

    Remedy for Abandoned Shopping Carts

    Paris-based bank Society Generale (SG) had an established online consumer business except for one problem common to most e-commerce sites. Some 70% to

  • Agencies

    Getting Down to Segmentation

    In our last article (Developing an Effective Segmentation Scheme, March 15) we concluded that segmentations based solely on demographic and behavioral