Chief Marketer Staff

• Teen Power

  Finding a brand spokesperson who appeals to kids and to moms and can quarterback a successful back-to-school promotion for the No. 1 food company in the

• Agencies

  C Stands for Citizen

  Forget the airlines and casinos. By 2006, the largest purchasers of CRM technology will be governments offering health and welfare services. That prediction,

• Agencies

  Consumer Groups Blast H&R Block

  Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

• Agencies

  Interline Puts New Focus on Segmentation

  Just because Interline Brands is applying segmentation techniques to its 8 million mail piece activities, don’t look for the company to pull back on its

• MDC Income Plummets in Quarter

  MDC Corp. Inc. reported net income of $1.3 million for the first quarter, down from $12.1 million last year. The Canadian direct marketing giant posted

• Agencies

  Why Should I Shop From a Catalog?

  Why do folks buy from catalogs? Why don’t more do the same? This edited selection of focus group comments gives us some clues. My local retailer is just

• Innis Maggiore Group adds promotion to ads

  In March, advertising and p.r. group Innis Maggiore Group announced the establishment of a sales promotion department under Scott W. Edwards, a former

• Agencies

  Give Them Credit

  Despite the rapid growth and spending power of the U.S. Hispanic population, this group has been virtually ignored by credit card marketers. Studies show

• Agencies

  La Quinta Relaunches Rewards Program

  La Quinta Corp. faced the same troubles as the rest of the hospitality industry: Last year, the Dallas-based hotel chain’s revenue per average room dropped

• List and Database News

  Salt Water Sportsman Info-Link Boat Owners Millard Group Inc. is introducing this file of 41,363 subscribers interested in the sport fishing world. The