Chief Marketer Staff

• Pushing the Envelope: Hey Kids, A New Holiday!

  Let me be the first to wish you a Happy Free Comic Book Day! Don’t get alarmed. This is one of the fun, low-pressure holidays, like Arbor Day or Festivus.

• Teen Power

  Finding a brand spokesperson who appeals to kids and to moms and can quarterback a successful back-to-school promotion for the No. 1 food company in the

• Agencies

  DMer Chanes Indicted in $230M Web Scam

  Veteran direct marketer Norman Chanes was one of three people indicted in March for their alleged roles in a $230 million Internet scam. Chanes and fellow

• Agencies

  Hit ‘Em Hard

  Way back when I was a kid, the municipal fire department had a system of pull-activated alarms that could send a signal for help in the event of a fire.

• Agencies

  Direct Marketing Hopefuls on Stage

  God, I think I’ve got it.I think I’ve got it.I knew he liked me all the time.Still it isn’t over.What’s coming next?It isn’t over.What happens now?I can’t

• Agencies

  Consumer Groups Blast H&R Block

  Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

• Agencies

  Interline Puts New Focus on Segmentation

  Just because Interline Brands is applying segmentation techniques to its 8 million mail piece activities, don’t look for the company to pull back on its

• Finding Frito

  Three times a charm? PepsiCo’s Frito-Lay and Walt Disney Pictures/Pixar hope so. The companies are teaming to promote a CGI film for the third time with

• Agencies

  Konica Kicks Off DR Effort

  Konica Business Technologies U.S.A. Inc. is spending more than $5 million on direct marketing to build brand and generate leads for its color imaging

• Agencies

  C Stands for Citizen

  Forget the airlines and casinos. By 2006, the largest purchasers of CRM technology will be governments offering health and welfare services. That prediction,