Chief Marketer Staff

• Weaving Art and Commerce

  It’s becoming a valid question: Where does entertainment end and promotion begin? Earlier this year, Coca-Cola President and COO Steve Heyer created a

• Teen Power

  Finding a brand spokesperson who appeals to kids and to moms and can quarterback a successful back-to-school promotion for the No. 1 food company in the

• products

  Let It Grow Holiday Nursery, Georgetown, TX, has introduced a line of custom wildflower shaker cans with full-color designs and space for logos and messages.

• Agencies

  Oh Yeah, Baby

  As I’ve noted in this space before, with each significant life change comes an exciting opportunity to experience yet more aspects of direct marketing

• MDC Income Plummets in Quarter

  MDC Corp. Inc. reported net income of $1.3 million for the first quarter, down from $12.1 million last year. The Canadian direct marketing giant posted

• Agencies

  Getting Down to Segmentation

  In our last article (Developing an Effective Segmentation Scheme, March 15) we concluded that segmentations based solely on demographic and behavioral

• Finding Frito

  Three times a charm? PepsiCo’s Frito-Lay and Walt Disney Pictures/Pixar hope so. The companies are teaming to promote a CGI film for the third time with

• Collegiate Pacific Posts Income Gains

  Collegiate Pacific Inc. reported net income of $582,765 for its third quarter, up from $428, 751 last year. The Dallas-based sporting goods cataloger

• Agencies

  Why Should I Shop From a Catalog?

  Why do folks buy from catalogs? Why don’t more do the same? This edited selection of focus group comments gives us some clues. My local retailer is just

• Agency Moves

  Pierce Promotions & Event Management, Inc., Portland, ME, promoted Sharon Linnane to VP-account services and Kevin Joyce to VP-operations. Barry Neumann