Chief Marketer Staff

• products

  Let It Grow Holiday Nursery, Georgetown, TX, has introduced a line of custom wildflower shaker cans with full-color designs and space for logos and messages.

• Agencies

  Simple, Yet Successful

  It’s tacky. It looks like a bill. It has limited copy and little or no color. But the hottest direct mail package in publishing right now is the humble

• Agencies

  Oh Yeah, Baby

  As I’ve noted in this space before, with each significant life change comes an exciting opportunity to experience yet more aspects of direct marketing

• Agencies

  Getting Down to Segmentation

  In our last article (Developing an Effective Segmentation Scheme, March 15) we concluded that segmentations based solely on demographic and behavioral

• MDC Income Plummets in Quarter

  MDC Corp. Inc. reported net income of $1.3 million for the first quarter, down from $12.1 million last year. The Canadian direct marketing giant posted

• Agencies

  Remedy for Abandoned Shopping Carts

  Paris-based bank Society Generale (SG) had an established online consumer business except for one problem common to most e-commerce sites. Some 70% to

• Shoot and Score

  This month, Sears, Hoffman Estates, IL, will play host to the National Hockey League’s top prize, the Stanley Cup, in the seventh-annual NHL/Sears Bring

• Agencies

  CLARIFICATION

  An item in the March 15 Direct Listline about M&Ms World Catalog Buyers file, managed by Estee Marketing Group Inc., should have included the following

• Live From FTC Forum: What Spam Costs

  Spam is infiltrating Chris Shivers

• Agencies

  letters to the editor

  INDEFENSIBLE Sometimes, there is exactly a right word. Here it is ironic. On Saturday morning, as I was reading that whining claptrap article by Don Jackson