Chief Marketer Staff

• Agencies

  Down in the Mall

  While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot

• Shoot and Score

  This month, Sears, Hoffman Estates, IL, will play host to the National Hockey League’s top prize, the Stanley Cup, in the seventh-annual NHL/Sears Bring

• Agencies

  Hit ‘Em Hard

  Way back when I was a kid, the municipal fire department had a system of pull-activated alarms that could send a signal for help in the event of a fire.

• Agencies

  Direct Marketing Hopefuls on Stage

  God, I think I’ve got it.I think I’ve got it.I knew he liked me all the time.Still it isn’t over.What’s coming next?It isn’t over.What happens now?I can’t

• Agencies

  DMer Chanes Indicted in $230M Web Scam

  Veteran direct marketer Norman Chanes was one of three people indicted in March for their alleged roles in a $230 million Internet scam. Chanes and fellow

• Agencies

  Washington Mutual Plans Equity Campaign

  Washington Mutual Finance plans to begin a direct mail program selling home equity loans to finely targeted segments. A successful March test went to

• Agencies

  Remedy for Abandoned Shopping Carts

  Paris-based bank Society Generale (SG) had an established online consumer business except for one problem common to most e-commerce sites. Some 70% to

• Agencies

  C Stands for Citizen

  Forget the airlines and casinos. By 2006, the largest purchasers of CRM technology will be governments offering health and welfare services. That prediction,

• Agencies

  Getting Down to Segmentation

  In our last article (Developing an Effective Segmentation Scheme, March 15) we concluded that segmentations based solely on demographic and behavioral

• Agencies

  Konica Kicks Off DR Effort

  Konica Business Technologies U.S.A. Inc. is spending more than $5 million on direct marketing to build brand and generate leads for its color imaging