Chief Marketer Staff

• Agencies

  Consumer Groups Blast H&R Block

  Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

• Agencies

  C Stands for Citizen

  Forget the airlines and casinos. By 2006, the largest purchasers of CRM technology will be governments offering health and welfare services. That prediction,

• Agencies

  Give Them Credit

  Despite the rapid growth and spending power of the U.S. Hispanic population, this group has been virtually ignored by credit card marketers. Studies show

• In which you tell us what you really think

  Spot on I meant to send this email to you last month when I first saw your goals for the magazine. I’m a seven-year reader of PROMO magazine and have

• Agencies

  CLARIFICATION

  An item in the March 15 Direct Listline about M&Ms World Catalog Buyers file, managed by Estee Marketing Group Inc., should have included the following

• Lights, camera, promotion

  Somebody pinch me I’m having entirely too much fun. Not only have I spent the last month immersed in dozens and dozens of the best promotion campaigns

• Agencies

  News briefs directmag.com

  4/16 FAO INC.’S efforts to emerge from Chapter 11 bankruptcy protection hit a substantial obstacle when investors withdrew their proposed funding. In

• Lord of the Drives

  There certainly weren’t any cars or even SUVs in Middle Earth, but Kia Motors America accelerated test drives 20% by borrowing equity from the wildly

• Weaving Art and Commerce

  It’s becoming a valid question: Where does entertainment end and promotion begin? Earlier this year, Coca-Cola President and COO Steve Heyer created a

• Name-Finders Wins The Winning Edge

  Name-Finders Lists Inc., San Francisco, has been named manager of the WinningEDGE database of sporting and gaming enthusiasts. The database, new to the