Chief Marketer Staff

• Better than the Real Thing

  A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based

• DMA: California Privacy Proposals Too Costly

  Mike Nevin, a county supervisor in San Mateo County, CA, spearheaded a movement to get his county to pass a local ordinance forcing banks to get customers’

• McDonald’s Winning Combination

  McDonald’s new game plan seems to have worked. Late last month McDonald’s Corp. wrapped up Winning Time, its first game promotion in 19 months since the

• Agencies

  Simple, Yet Successful

  It’s tacky. It looks like a bill. It has limited copy and little or no color. But the hottest direct mail package in publishing right now is the humble

• Agencies

  Shoppers Drift from Supermarkets

  Supermarkets are still losing shoppers to supercenters, clubs and dollar stores, partly because consumers are shopping as entertainment. ACNielsen U.S.’s

• Agencies

  DMer Chanes Indicted in $230M Web Scam

  Veteran direct marketer Norman Chanes was one of three people indicted in March for their alleged roles in a $230 million Internet scam. Chanes and fellow

• Agencies

  Konica Kicks Off DR Effort

  Konica Business Technologies U.S.A. Inc. is spending more than $5 million on direct marketing to build brand and generate leads for its color imaging

• Client Side

  Manuel Torres has been appointed general manager for Warner Bros. Consumer Products, Burbank, CA, for the office in Mexico. In other company news, Shari

• Agencies

  Remedy for Abandoned Shopping Carts

  Paris-based bank Society Generale (SG) had an established online consumer business except for one problem common to most e-commerce sites. Some 70% to

• Live From the FTC Forum: People Use “Report Spam” Button to Unsubscribe

  Some 71% of consumers believe that by clicking on a “This is Spam” or “Report Spam” button in their e-mail they are trying to unsubscribe from an e-mail.