Chief Marketer Staff

• One World

  IT WAS THE DANCING THAT CLINCHED IT. When Allied Domecq convened its worldwide work session on Malibu Rum last fall in London, it was the first time many

• Agencies

  News briefs directmag.com

  4/16 FAO INC.’S efforts to emerge from Chapter 11 bankruptcy protection hit a substantial obstacle when investors withdrew their proposed funding. In

• Agencies

  DIRECT listline

  NEW LISTS Old Durham Road Some 20,000 last-12-month buyers are identified on this file. Old Durham Road is a catalog of products such as antique pewter

• Pushing the Envelope: Hey Kids, A New Holiday!

  Let me be the first to wish you a Happy Free Comic Book Day! Don’t get alarmed. This is one of the fun, low-pressure holidays, like Arbor Day or Festivus.

• Teen Power

  Finding a brand spokesperson who appeals to kids and to moms and can quarterback a successful back-to-school promotion for the No. 1 food company in the

• Agencies

  Hit ‘Em Hard

  Way back when I was a kid, the municipal fire department had a system of pull-activated alarms that could send a signal for help in the event of a fire.

• Agencies

  Direct Marketing Hopefuls on Stage

  God, I think I’ve got it.I think I’ve got it.I knew he liked me all the time.Still it isn’t over.What’s coming next?It isn’t over.What happens now?I can’t

• Agencies

  Consumer Groups Blast H&R Block

  Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

• Agencies

  Interline Puts New Focus on Segmentation

  Just because Interline Brands is applying segmentation techniques to its 8 million mail piece activities, don’t look for the company to pull back on its

• Agencies

  C Stands for Citizen

  Forget the airlines and casinos. By 2006, the largest purchasers of CRM technology will be governments offering health and welfare services. That prediction,