Chief Marketer Staff

• Letters to the Editor

  Spam? What is it? Many years ago a number of tests were made within the mail order industry to try to determine what “Junk Mail” was/is. — In all the

• Agency Moves

  Pierce Promotions & Event Management, Inc., Portland, ME, promoted Sharon Linnane to VP-account services and Kevin Joyce to VP-operations. Barry Neumann

• Agencies

  Inforonics Switches to E-mail-Only Strategy

  In a bid to ride out the recession, war and other economic uncertainties, a high-tech firm has abandoned direct mail in favor of e-mail marketing. In

• Agencies

  Smooth Sailing

  Halfway through a meeting of investors last November, H. Jay Sarles took the podium to introduce a report on FleetBoston Financial’s Commercial Financial

• In which you tell us what you really think

  Spot on I meant to send this email to you last month when I first saw your goals for the magazine. I’m a seven-year reader of PROMO magazine and have

• Agencies

  CLARIFICATION

  An item in the March 15 Direct Listline about M&Ms World Catalog Buyers file, managed by Estee Marketing Group Inc., should have included the following

• Lights, camera, promotion

  Somebody pinch me I’m having entirely too much fun. Not only have I spent the last month immersed in dozens and dozens of the best promotion campaigns

• Agencies

  News briefs directmag.com

  4/16 FAO INC.’S efforts to emerge from Chapter 11 bankruptcy protection hit a substantial obstacle when investors withdrew their proposed funding. In

• Sweet Tooth

  Slimy green sundaes keep spelling success for Baskin-Robbins. The ice cream chain again played its entertainment card for a fall 2002 tie-in with NBC

• Better than the Real Thing

  A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based