Chief Marketer Staff

• Media Horizons to Manage Brylane Insert Programs

  Brylane, the New York-based cataloger, has awarded management of its package insert and catalog blow-in programs to Media Horizons Management. The cataloger

• Direct Media Gets Heritage House Continuity Files

  Direct Media Inc. has take over management of the Heritage House Collectible buyer and Heritage House Family Book buyers lists as of May 1. The collectible

• Agency Moves

  Pierce Promotions & Event Management, Inc., Portland, ME, promoted Sharon Linnane to VP-account services and Kevin Joyce to VP-operations. Barry Neumann

• Agencies

  Laser Surgery Firms Settle FTC Charges

  Two firms have agreed to settle Federal Trade Commission charges that they misstated the benefits of laser eye surgery in their direct response ads. The

• Live From the FTC Forum: People Use “Report Spam” Button to Unsubscribe

  Some 71% of consumers believe that by clicking on a “This is Spam” or “Report Spam” button in their e-mail they are trying to unsubscribe from an e-mail.

• Collegiate Pacific Posts Income Gains

  Collegiate Pacific Inc. reported net income of $582,765 for its third quarter, up from $428, 751 last year. The Dallas-based sporting goods cataloger

• In which you tell us what you really think

  Spot on I meant to send this email to you last month when I first saw your goals for the magazine. I’m a seven-year reader of PROMO magazine and have

• Lights, camera, promotion

  Somebody pinch me I’m having entirely too much fun. Not only have I spent the last month immersed in dozens and dozens of the best promotion campaigns

• Agencies

  News briefs directmag.com

  4/16 FAO INC.’S efforts to emerge from Chapter 11 bankruptcy protection hit a substantial obstacle when investors withdrew their proposed funding. In

• Sweet Tooth

  Slimy green sundaes keep spelling success for Baskin-Robbins. The ice cream chain again played its entertainment card for a fall 2002 tie-in with NBC