Chief Marketer Staff

• Michael Mayor Aims for Industry Consensus on E-mail Permission Terms

  Michael Mayor, president of NetCreations, wants to persuade the e-mail industry to agree to a set of definitions about opt-in e-mail. Mayor, who is chairman

• Tobacco Upstart Rallies Smokers

  Political protest, or guerilla marketing? Freedom Tobacco, a startup that sells “microbrewed” cigarettes, is prowling New York City bars and nightclubs

• Letters to the Editor

  I enjoyed the first three paragraphs and then it was my stomach

• US Supreme Court Allows Telemarketing Case to Proceed

  The United States Supreme Court ruled Monday that Illinois may press a fraud case against Telemarketing Associates Inc. The Court ruling overturned an

• Hallmark to Air Third Title Sponsorship Skating Event

  In the third of a three-part series centered around key holidays, Hallmark this weekend celebrates Mother’s Day with a skating event showcasing some of

• Warner Bros. Dangles Prizes for Liquid Loot

  Warner Bros. Records will be offering music experiences and memorabilia as prizes for Dr Pepper/Seven UP’s LiquidLoot online rewards program, debuting

• World Golf League Commits $2 Million to Direct-to-Consumer Marketing

  The World Golf League will spend close to $2 million on direct response television spots aimed at signing up recreational golfers to its local and regional

• Spider-Man Snares Top EMMA; Winners Announced

  Watch for Spider-Man swinging on the May cover of PROMO, inside which PROMO’s 2003 Entertainment Marketing Award winners are profiled. The fifth annual

• USA Interactive Acquires Lending Tree

  USA Interactive will acquire LendingTree Inc. for $722 million in stock, giving the company entry into the financial services arena. The deal gives New

• New York City Tourism Board Expands Restaurant Week

  NYC & Company, the city’s official tourism marketing company, has transformed its popular 11-year old Restaurant Week promotion into a lunch date and