Chief Marketer Staff

• Live From Net.marketing: Reaching Top-Level Web Merchandising

  The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president of Scholastic Online,

• News Briefs

  RITE AID CORP.: has promoted Bryan Shirtliff, 42, to senior VP-category management and is responsible for product selection and management, merchandising

• Microsoft Selects McCann to Advertise Xbox in Europe

  Microsoft Corp. has chosen ad agency McCann-Erickson to advertise its Xbox video game system in Europe, replacing London-based Bartle Bogle Hegarty Limited.

• McCann Debuts Service to Reach Young Adults

  McCann-Erickson has launched a think tank and marketing communications service to reach the young adult market. TAG* is headed by McCann New York executive

• Letters to the Editor

  I enjoyed the first three paragraphs and then it was my stomach

• US Supreme Court Allows Telemarketing Case to Proceed

  The United States Supreme Court ruled Monday that Illinois may press a fraud case against Telemarketing Associates Inc. The Court ruling overturned an

• News Briefs

  UNILEVER HOME & PERSONAL CARE-NORTH AMERICA: announced yesterday that Paulanne Mancuso has resigned as president and CEO of Unilever Cosmetics International

• Nokia Expands College Marketing Course

  In August, Nokia will introduce its New U college advertising program at select universities around the country. Designed to tap marketing ideas from

• False Subject Lines on E-mail Rampant: FTC Study

  A random sample of 1,000 pieces of unsolicited e-mail has found that 66% contained false “from” or “subject” lines or message text, the Federal Trade

• Tobacco Upstart Rallies Smokers

  Political protest, or guerilla marketing? Freedom Tobacco, a startup that sells “microbrewed” cigarettes, is prowling New York City bars and nightclubs