Chief Marketer Staff

• Live From net.marketing: How to Let the Customer Rule

  What should a marketer do to entice people to visit its Web site and spend money? G.M. O’Connell can tell you what not to do. “You can’t annoy people

• Fuji, Century 21 Tap Baseball Tie-Ins

  Like harbingers of spring, Fuji Photo Film USA and Century 21 Real Estate this week kick off their annual promotions with major league baseball. Fuji,

• Delta Drives Customers Online with Trip to Hawaii

  Delta Air Lines’ customers using its online check-in service will earn a chance to win a trip to Hawaii. Delta SkyMiles members who check in at www.delta.com

• Live From net.marketing: Retail Leads Response for E-mail Campaigns

  Retailers achieve the best response rates from e-mail campaigns–1.8%–according to a report the Direct Marketing Association (DMA) released at the net.marketing

• ClientLogic Wins American Media Files

  American Media Inc. has named ClientLogic Specialists Marketing Services to manage its portfolio of lists. They include: The Star, The National Enquirer,

• Henry Schein Sees Income Jump in First Quarter

  Henry Schein Inc. reported $24.8 million in net income during first quarter, up from $19.7 million a year ago. The dental supply direct marketer’s sales

• BOG Authorizes Parcel Return Classification Filing

  The U.S. Postal Service’s Board of Governors has authorized the USPS to file an experimental classification for returned merchandise. The new classification,

• Nick Pulls in $100 Million in Support of Movie

  Nickelodeon, New York City, has secured more than $100 million in promotional support for the first movie combining two of its TV series. Rugrats Go Wild,

• Japan Lower House Passes Privacy Law

  The lower house of Japan’s Diet has passed legislation intended to protect individual privacy despite protests the law will restrict freedom of speech,

• Live From net.marketing: Retail Leads Response for E-mail Campaigns

  Retailers achieve the best response rates from e-mail campaigns