Chief Marketer Staff

• Delta Drives Customers Online with Trip to Hawaii

  Delta Air Lines’ customers using its online check-in service will earn a chance to win a trip to Hawaii. Delta SkyMiles members who check in at www.delta.com

• Live From net.marketing: Retail Leads Response for E-mail Campaigns

  Retailers achieve the best response rates from e-mail campaigns–1.8%–according to a report the Direct Marketing Association (DMA) released at the net.marketing

• Live From Net.marketing: Reaching Top-Level Web Merchandising

  The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president of Scholastic Online,

• Live From net.marketing: Low Attendance Is Mixed Blessing for Exhibitors

  The net.marketing conference, thought earlier this year to be able to draw 1,000 attendees, now looks to have hosted a mere 300 or so, according to attendees

• McD Packs Bratz Pack, He-Man in Meals

  McDonald’s Corp. last week kicked off a month-long Happy Meal promotion featuring popular children properties The Bratz Pack and He-Man and Masters of

• Live From net.marketing: How to Let the Customer Rule

  What should a marketer do to entice people to visit its Web site and spend money? G.M. O’Connell can tell you what not to do. “You can’t annoy people

• Nextel Chooses TBWA/Chiat/Day New York as Promo Agency

  Nextel Communications Inc. has named TBWA/Chiat/Day New York as its brand and promotions agency replacing Mullen, Wenham, MA. It awarded its direct marketing

• Nick Pulls in $100 Million in Support of Movie

  Nickelodeon, New York City, has secured more than $100 million in promotional support for the first movie combining two of its TV series. Rugrats Go Wild,

• Live from Washington: PR for DMers

  It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will attack anything

• Live from Washington: Baseball Hall of Fame Hits a Home Run

  Dale A. Petroskey may not have the best job in direct marketing, but he comes close. As president of the National Baseball Hall of Fame and Museum, he