Chief Marketer Staff
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McD Packs Bratz Pack, He-Man in Meals
McDonald’s Corp. last week kicked off a month-long Happy Meal promotion featuring popular children properties The Bratz Pack and He-Man and Masters of
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Nick Pulls in $100 Million in Support of Movie
Nickelodeon, New York City, has secured more than $100 million in promotional support for the first movie combining two of its TV series. Rugrats Go Wild,
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Live from Washington: PR for DMers
It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will attack anything
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Nextel Chooses TBWA/Chiat/Day New York as Promo Agency
Nextel Communications Inc. has named TBWA/Chiat/Day New York as its brand and promotions agency replacing Mullen, Wenham, MA. It awarded its direct marketing
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Coke Plays with Summer Packaging, Remixes Sprite
Coca-Cola plays with packaging for a handful of brands this summer. First up is a POWERade tie-in with Matrix: Reloaded, with a special Matrix flavor
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Live From net.marketing: Low Attendance Is Mixed Blessing for Exhibitors
The net.marketing conference, thought earlier this year to be able to draw 1,000 attendees, now looks to have hosted a mere 300 or so, according to attendees
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ClientLogic Wins American Media Files
American Media Inc. has named ClientLogic Specialists Marketing Services to manage its portfolio of lists. They include: The Star, The National Enquirer,
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Fuji, Century 21 Tap Baseball Tie-Ins
Like harbingers of spring, Fuji Photo Film USA and Century 21 Real Estate this week kick off their annual promotions with major league baseball. Fuji,
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New Products and Services
DART Enterprise 5.1: An enhanced version of the company’s ad management and delivery software featuring faster log processing–DoubleClick, New York
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Henry Schein Sees Income Jump in First Quarter
Henry Schein Inc. reported $24.8 million in net income during first quarter, up from $19.7 million a year ago. The dental supply direct marketer’s sales