Chief Marketer Staff

• RR Donnelley Reports First Quarter Net Income Fall

  RR Donnelley, Chicago, had first quarter net income of $5.7 million, down from $22.7 million a year earlier. The company took $60 million in restructuring

• Spiegel Cuts 635 Jobs as Part of Restructuring Effort

  The Spiegel Group closed a customer sales and service center, restructured its Eddie Bauer executive unit and trimmed its corporate information services

• Alloy Acquires Student Marketing Subsidiary

  Alloy Inc. has acquired Student Advantage Inc.’s OCM Direct subsidiary for $15.6 million. OCM Direct, or “On Campus Marketing,” is a direct marketing

• Live From net.marketing: Retail Leads Response for E-mail Campaigns

  Retailers achieve the best response rates from e-mail campaigns–1.8%–according to a report the Direct Marketing Association (DMA) released at the net.marketing

• AOL Names Brown Interactive Marketing EVP

  America Online Inc. has named Lisa Brown executive vice president, interactive marketing, overseeing the online marketing company’s advertising sales.

• McD Packs Bratz Pack, He-Man in Meals

  McDonald’s Corp. last week kicked off a month-long Happy Meal promotion featuring popular children properties The Bratz Pack and He-Man and Masters of

• Nextel Chooses TBWA/Chiat/Day New York as Promo Agency

  Nextel Communications Inc. has named TBWA/Chiat/Day New York as its brand and promotions agency replacing Mullen, Wenham, MA. It awarded its direct marketing

• New Products and Services

  DART Enterprise 5.1: An enhanced version of the company’s ad management and delivery software featuring faster log processing–DoubleClick, New York

• List and Database News

  American Index–Mortgage Balance $250,000- $500,000 Compiled Solutions is now managing this file of 221,956 U.S. homeowners with mortgage balances between

• HOW DID YOU RATE? Watch for the 2003 PROMO 100–coming in the June issue!

  Complete listing coming in June, including Agency of the Year.