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Chief Marketer Staff

  • Brookstone Expects to Narrow Loss

    Brookstone, Inc. expects to report a net loss of 76 cents per share for the first quarter, an improvement over as 78 per share last year. The cataloger

  • News Briefs

    GENERAL MILLS TRADEMARK LICENSING: has signed an agreement with gift and plush manufacturer Applause, Woodland Hills, CA, to create and distribute a new

  • List and Database News

    Pennwell’s Canadian Businesses on the Internet Statlistics is now managing this 6,035-name postal file of engineers in the company’s subscriber database

  • KOOL Promo Dangles Pagers

    Brown & Williamson Tobacco has teamed with PageMaster Corp. to offer its KOOL cigarette buyers the chance to redeem coupons for an alphanumeric pager.

  • Unilever Renames Deodorants in Triathlon Deal

    As a part of a three-year licensing deal with the World Triathlon Corp., Unilever’s Degree has renamed five of its SKUs Degree Ironman Protection deodorant.

  • Survey: Marketing Job Prospects Looking Up

    The employment market for advertising and marketing professionals could improve over the next year, according to a new survey. Forty-four percent of advertising

  • Quiznos Sub Dresses up 2,000 Stores

    Quiznos Sub, a growing sandwich chain, has planned a number of in-store enhancements to roll out across its more than 2,000 stores this year. The QSR’s

  • InfoUSA Uses DRTV to Sell Mailing Lists

    In a move unusual for the DM industry, information provider InfoUSA will begin selling sales lead and mailing list products via direct response television.

  • Nickelodeon/Got Milk? Look for Next Mustache Star

    In search of the next milk mustache star, Nickelodeon and The Got Milk? Campaign, are looking for kids ages five to 15. Kids enter the Nickelodeon’s Milk

  • New Ad Sales Exec for AOL Interactive

    America Online tapped Lisa Brown as executive VP of the interactive marketing group, replacing Bob Sherman, who retired (again) as president of AOL last