Chief Marketer Staff
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Schumer to FTC: Issue Consumer Alerts on Spam Products
Sen. Charles Schumer (D-NY) has urged the Federal Trade Commission to issue a consumer advisory alert warning consumers to be wary of products advertised
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Mail Stream: A Report on Incoming Direct Mail
Pottery Barn Kid’s latest offspring is a catalog targeting young adults who have outgrown their designer cribs and reached the turbulent teenage years. In another Mail Stream offering, Sprint pushes a large, narrow envelope to catch businesses’ attention.
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Airgas Acquires Delta Safety Supply
Airgas, Inc., Radnor, PA, has completed the acquisition of Delta Safety Supply, Inc. Airgas did not release details of the acquisition. The acquired business
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DMA to Host International Council Day
The Direct Marketing Association International Council will host a one-day seminar titled “The DMA International Council Day 2003 — Successful Strategies
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Advo Names James Dahmus CFO
Advo Inc. has tapped James Dahmus to become its senior vice president and chief financial officer, effective May 28. Dahmus will oversee the targeted
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Gateway to go the Branded Product Route
Computer parts and peripheral marketer Gateway Inc. will launch a series of self-branded products during 2003. Gateway’s move follows a very successful
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Short Cuts
Select Comfort Corp., Minneapolis, is offering 6.18 million shares of its common stock to the public at a price of $13 per share. The shares are being
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New Products and Services
ListSelect+: This online count system allows marketers to create target audiences either through their own Anchor Computer hosted databases, or a variety
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List and Database News
ESPN Magazine Enhanced This list of 1.3 million subscribers has had data from Acxiom Corp.’s InfoBase appended to it, and is now selectable by a variety