Chief Marketer Staff

• Draft, Inc. Promotes Florence to President and COO

  Draft, Inc. has named David Florence, president and COO. The promotion took effect May 8. David Florence Florence, 49, was the president of Draft International

• Blockbuster Picks Acxiom for CRM Suite

  Blockbuster Inc. has purchased a new customer relationship management system created by Acxiom Corp. The new platform will allow the Dallas-based entertainment

• It’s a Wrap: News from Last Week’s FMI Show

  Campbell Tags Tuesdays Campbell Soup Co. will expand Tasty Tuesdays, an in-store, in-home effort that’s been testing in Columbus, OH since December. The

• Letters to the Editor

  LOVED the piece on the Hall of Fame. I

• Aquafina Heads Off in Blimp to Look for Supporters

  In its biggest promotion to date, Pepsi’s Aquafina bottled water is taking to the skies in a blimp searching for consumers drinking its product. Once

• Schumer to FTC: Issue Consumer Alerts on Spam Products

  Sen. Charles Schumer (D-NY) has urged the Federal Trade Commission to issue a consumer advisory alert warning consumers to be wary of products advertised

• Overstock, Poor Product Decisions Damp Delia’s Fortunes

  Delia

• Loose Cannon: Six Strikes — And Counting

  An article that ran in last week’s Direct Newsline described Dale A. Petroskey, president of the National Baseball Hall of Fame and Museum, as having

• Worldata Wins Trademark Suit

  List company Worldata has won its trademark suit against World Data Network, said James M. McCann, Worldata

• Tauzin’s Anti-Spam Bill Expected Any Day

  Rep. Billy Tauzin (R-LA) plans to introduce an anti-spam bill this week, published reports said. The legislation offers stiff penalties including fines