Chief Marketer Staff

• Delia’s Directors Invest in Company

  Four senior executives and board members at cataloger D’elia’s Corp. have invested $2.7 million in the company. Stephen I. Kahn, chairman/CEO; directors

• Short Cuts

  Singer Direct Inc. has promoted Donna Malavolta to director of alternative media from senior account executive and Desiree Narciso to director of multimedia

• It’s a Wrap: News from Last Week’s FMI Show

  Campbell Tags Tuesdays Campbell Soup Co. will expand Tasty Tuesdays, an in-store, in-home effort that’s been testing in Columbus, OH since December. The

• Partners Climb On Board for Sinbad Release

  DreamWorks Consumer Products is prepping for a multi-million dollar campaign to plug the July 2 debut of animated film Sinbad: Legend of the Seven Seas.

• Hanover Back in Black in Quarter

  Hanover Direct Inc. reported net income of $200,000 for the quarter ended March 29, up from a net loss of $1.8 million last year. The Edgewater, NJ, firm

• Aquafina Heads Off in Blimp to Look for Supporters

  In its biggest promotion to date, Pepsi’s Aquafina bottled water is taking to the skies in a blimp searching for consumers drinking its product. Once

• Loose Cannon: Six Strikes — And Counting

  An article that ran in last week’s Direct Newsline described Dale A. Petroskey, president of the National Baseball Hall of Fame and Museum, as having

• DMD NY Show to Comp Military Recruiters and Airline Marketers

  The Direct Marketing Association is offering free registration to DMD New York Conference & Expo for U.S. military recruiters and marketers who work for

• Tauzin’s Anti-Spam Bill Expected Any Day

  Rep. Billy Tauzin (R-LA) plans to introduce an anti-spam bill this week, published reports said. The legislation offers stiff penalties including fines

• Worldata Wins Trademark Suit

  List company Worldata has won its trademark suit against World Data Network, said James M. McCann, Worldata