Chief Marketer Staff

• OfficeMax Blames War for Sales Results

  OfficeMax Inc. reported net income of $9.8 million for its first quarter, down from $63.5 million last year. The direct marketer and retailer attributed

• Jed Petrick and Steve Tihanyi to Keynote at Star Power

  Jed Petrick, president and COO of The WB Television Network, will offer his take on how entertaining marketing projects may be impacted over the next

• Draft, Inc. Promotes Florence to President and COO

  Draft, Inc. has named David Florence, president and COO. The promotion took effect May 8. David Florence Florence, 49, was the president of Draft International

• Letters to the Editor

  Two thoughts: Generally, there

• Live from Government Affairs: Privacy Tops DM Ailments

  A holistic remedy is the only thing that will cure the biggest ailment facing direct marketers: The privacy issue. So says H. Robert Wientzen, president

• News Briefs

  KELLOGG CO’s: Pop-Tarts is selling advance tickets at its Web site as a part of its second presenting sponsorship of the American Idols Live tour. Beginning

• OfficeMax Blames War for Sales Results

  OfficeMax Inc. reported net income of $9.8 million for its first quarter, down from $63.5 million last year. The direct marketer and retailer attributed

• Catalog Conference 2004 Slated for May

  The Annual Catalog Conference for 2004 has been set for next May—silencing marketers’ grumbling about the ACC conflicting with the Direct Marketing Days

• Delia’s Directors Invest in Company

  Four senior executives and board members at cataloger D

• Short Cuts

  Darold Rath has been named to the board of directors of the Sportsman