Chief Marketer Staff
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Agencies
Intercontinental Takes Loyalty Fight Straight to Hilton
The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena
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Agencies
Loyalty Programs Miss Consumer Connection: CMO Council
Most marketers view loyalty programs as an “essential” piece of the marketing pie
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Agencies
Regal Encourages Loyalty with Trip to Oscars
Loyalty does have its perks. Regal Entertainment Group is running a sweepstakes for its loyalty members offering a chance to win a trip to the Oscars
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Agencies
Marketing Loyalty to Boomers
The impending implosion of Baby Boomer spending threatens to send the U.S. economy into a Japanese-style “Lost Decade” marked by low GDP growth and high unemployment
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Agencies
Long John Silver’s Launches Pollock with Sweeps, Coupon Sampling
A new campaign by quick-serve seafood chain Long John Silver’s combines printable coupons for menu samplings with an online sweepstakes that could net the winner $20,000
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Agencies
P&I Postscripts
GIFTCARDRESCUE.COM: the gift card exchange Web site, has struck a deal with Amazon to allow customers
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Make Your Digital Shopping List
Invest in digital shopping technologies that prove successful, fund those that emerge with potential, use caution when testing early stage technologies, and fix or halt programs that don’t show results
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OgilvyOne Hires Director Of Experience Planning
Phil Buehler will join agency OgilvyOne as director of experience planning.
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Agencies
Kraft Foods Retains Epsilon For CRM Work
Kraft Foods has chosen marketing services firm Epsilon to help it develop a customer relationship marketing program.
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Email
Top-Line Results Shine For ExactTarget
E-mail marketing firm ExactTarget recorded $95 million in revenue during 2009, with contracted revenue jumping to $114 million.