Chief Marketer Staff

• Momentum Restructures: CEO/CFO Forced Out

  Momentum North America has “eliminated the positions” of CEO, Mark Shapiro and CFO Jerry Best, both of whom worked from the St. Louis office. “It’s a

• Hanover Back in Black in Quarter

  Hanover Direct Inc. reported net income of $200,000 for the quarter ended March 29, up from a net loss of $1.8 million last year. The Edgewater, NJ, firm

• Hasbro Stages Easy-Bake Contest

  Hasbro is celebrating the Easy-Bake Oven’s 40th anniversary with a Baker of the Year Contest. Through Aug. 31, kids ages eight to 12 submit their favorite

• Live from Government Affairs: North Carolina Tries to Collect Tax on Postage

  North Carolina has started auditing companies for sales tax it says is owed on postage. The audits, which are now in the administrative hearing stage,

• Hawaiian Punch Tour Hits 18 Markets

  Hawaiian Punch hits the highways this summer to push its new flavors in 18 cities across the country. The Hawaiian Punch Clownin’ Around tour uses converted

• Short Cuts

  Singer Direct Inc. has promoted Donna Malavolta to director of alternative media from senior account executive and Desiree Narciso to director of multimedia

• Jed Petrick and Steve Tihanyi to Keynote at Star Power

  Jed Petrick, president and COO of The WB Television Network, will offer his take on how entertaining marketing projects may be impacted over the next

• Draft, Inc. Promotes Florence to President and COO

  Draft, Inc. has named David Florence, president and COO. The promotion took effect May 8. David Florence Florence, 49, was the president of Draft International

• Blockbuster Picks Acxiom for CRM Suite

  Blockbuster Inc. has purchased a new customer relationship management system created by Acxiom Corp. The new platform will allow the Dallas-based entertainment

• Letters to the Editor

  LOVED the piece on the Hall of Fame. I