Chief Marketer Staff

• NextMark Audits Data Card Quality

  NextMark Inc. is rating mailing list data cards in a new product called the Data Card Quality Report. The Hanover, NH-based software firm has analyzed

• Live from Government Affairs: DMers Warned of FCRA Train Wreck

  Financial service marketers have high hopes that a key measure of the Fair Credit Reporting Act—preemption of state laws—will be reauthorized this fall.

• Live from Government Affairs: DMers Await Postal Report

  Mailers are anxiously waiting to see what the President’s Postal Commission comes back with in July. One thing seems certain: Nobody wants the USPS to

• DM2 Hires Former Draft Executive

  DM2, formerly known as Cahners Business Lists, has hired Joan Ritter as director of marketing and product development. The hire is part of a move to rebrand

• List and Database News

  Banking IT Master File Available from Worldata is this master file of 25,104 top financial. executives and IT managers with purchasing authority. It includes

• Neiman Marcus Tests Catalog Showrooms

  (Catalog Age) Upscale cataloger/retailer Neiman Marcus is testing what could be considered a dinosaur of a concept: catalog showroom marketing. Since

• Byron and Graf to Purchase Mosaic Performance Assets

  Two top executives of the bankrupt Mosaic Group Inc. will leave the firm and purchase one of its affiliates. Marc Byron and David Graf, will acquire the

• Letters to the Editor

  Two thoughts: Generally, there

• News Briefs

  KELLOGG CO’s: Pop-Tarts is selling advance tickets at its Web site as a part of its second presenting sponsorship of the American Idols Live tour. Beginning

• Cordiant Mulls Options

  Cordiant Communications Group is mulling purchase offers after reeling from the loss of its global client Allied Domecq, whose contract ends in October.