Chief Marketer Staff

• QVC Expands Use of Group 1 Products

  Television marketer QVC Inc. has expanded its use of Group 1 Software products. The newly inked deal, which builds on a decade-long relationship between

• NextMark Audits Data Card Quality

  NextMark Inc. is rating mailing list data cards in a new product called the Data Card Quality Report. The Hanover, NH-based software firm has analyzed

• Live from Government Affairs: DMers Warned of FCRA Train Wreck

  Financial service marketers have high hopes that a key measure of the Fair Credit Reporting Act—preemption of state laws—will be reauthorized this fall.

• Bank of America Says Its Customers Were Scammed by Spammers

  Bank of America customers received a fraudulent e-mail asking them to enter personal financial information at a copycat Web site, the bank said this week.

• Live from Government Affairs: DMers Await Postal Report

  Mailers are anxiously waiting to see what the President’s Postal Commission comes back with in July. One thing seems certain: Nobody wants the USPS to

• Neiman Marcus Tests Catalog Showrooms

  (Catalog Age) Upscale cataloger/retailer Neiman Marcus is testing what could be considered a dinosaur of a concept: catalog showroom marketing. Since

• Letters to the Editor

  Two thoughts: Generally, there

• Penney Income Falls Nearly 30%

  J. C. Penney Co. Inc. reported net income of $61 million for the first quarter, off 29% from $86 million last year. The cataloger and retailer reported

• Delia’s Directors Invest in Company

  Four senior executives and board members at cataloger D’elia’s Corp. have invested $2.7 million in the company. Stephen I. Kahn, chairman/CEO; directors

• Live from Government Affairs: Wyden Defends CAN-Spam Bill

  Sen. Ron Wyden (D-OR) predicted yesterday anti-spam legislation will be enacted this year. But he wants his version passed, not the one being floated