Chief Marketer Staff
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News Briefs
KRISPY KREME DOUGHNUTS: will hold an Armed Forces Day promotion May 17, to honor the uniformed service members and the USO. Participating stores will
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List and Database News
Banking IT Master File Available from Worldata is this master file of 25,104 top financial. executives and IT managers with purchasing authority. It includes
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Bank of America Says Its Customers Were Scammed by Spammers
Bank of America customers received a fraudulent e-mail asking them to enter personal financial information at a copycat Web site, the bank said this week.
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QVC Expands Use of Group 1 Products
Television marketer QVC Inc. has expanded its use of Group 1 Software products. The newly inked deal, which builds on a decade-long relationship between
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New Senate Bill Would Hit Spammers with RICO Counts
Yet another anti-spam bill, one that would allow U.S. prosecutors to pursue spammers as racketeers, was introduced in the U.S. Senate this week by Sen.
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Byron and Graf to Purchase Mosaic Performance Assets
Two top executives of the bankrupt Mosaic Group Inc. will leave the firm and purchase one of its affiliates. Marc Byron and David Graf, will acquire the
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Neiman Marcus Tests Catalog Showrooms
(Catalog Age) Upscale cataloger/retailer Neiman Marcus is testing what could be considered a dinosaur of a concept: catalog showroom marketing. Since
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Live from Government Affairs: DMers Warned of FCRA Train Wreck
Financial service marketers have high hopes that a key measure of the Fair Credit Reporting Act—preemption of state laws—will be reauthorized this fall.
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Acxiom Reports Fiscal 2003 Revenue Jump
Acxiom Corp. reported a strong fiscal 2003 despite a flat fourth quarter. The information services firm posted revenue of $239 million, a 6% increase