Chief Marketer Staff

• Agencies

  Modeling: No Routine Matter

  Customer relationship management issues frequently cause tension among marketers and data analysts. Analysts are sometimes concerned that the results

• Urban Outfitters Direct Sales Up 35%

  Urban Outfitters Inc.’s direct-to-consumer sales for the first quarter ended April 30 were $9.5 million, a 35% increase over the $7.08 million reported

• Agencies

  letters to the editor

  DM IN RUSSIA It has been of the utmost use for us to read your publication. We have long found Direct very informative, providing exhaustive insight about

• Agencies

  The Home Front

  You think you had it tough during the war? Just be thankful you don’t work in the marketing department of Radisson Seven Sea Cruises. When the bombs began

• Agencies

  Alternate Realities

  If you’re like most Americans, chances are you’ve watched at least one of the plague of shows now littering the television airwaves. Much against our

• Pokmon Plays at Wendy’s

  Pokmon USA, Inc. and Wendy’s kick off a five-week national kids’ meal program on Monday. Kids can collect five different Pokmon toys, each with a set

• Agencies

  What Spam Costs

  Spam is infiltrating Chris Shivers’ business. Shivers, systems administrator for Aristotle Inc., a small Internet service provider, told a panel at the

• Agencies

  Database Directors Earn the Biggest Bucks

  Ever wonder who earns what in the database marketing hierarchy? The winners are database directors, who oversee the development and implementation of

• PRC Okays Negotiated Agreement with Capital One

  The Postal Rate Commission has given its approval to the U.S. Postal Service’s first Negotiated Service Agreement (NSA). The agreement is between the

• Agencies

  Spam Shootout

  The direct marketing industry, blacklist firms, legislators and ISPs all got their shots in during a contentious Federal Trade Commission forum on spam