Chief Marketer Staff

• Agencies

  Mall Tests Mobile Phone Messaging

  Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons

• Perfetti Van Melle Promotes New Bubble Gum

  It looks like cotton candy, but it chews like bubble gum. The new Airheads Cotton Candy Bubble Gum hits stores this summer. The initial roll out includes

• Agencies

  Consumers Hit the Spam Button

  Some 71% of consumers believe that by clicking on a This Is Spam or Report Spam button in their e-mail they are attempting to unsubscribe from an e-mailing.

• Agencies

  Chanes Returns

  Except to check out Pete Hamill’s column once a month or so, I don’t usually read the New York Daily News. But I bought a copy on April 28 because of

• List and Database News

  Joho TV Buyers Acton Direct has introduced this new-to-market list of 581,247 consumers who have purchased products via infomercials shown on cable television.

• Reader’s Digest Launches First Ad Campaign in a Decade

  A direct mail effort to media planners is part of Reader’s Digest ‘s first ad campaign in 10 years, targeting advertisers it hopes to lure into the company’s

• Sunkist Searches for a Star

  The Sunkist SunLab Tour has taken to the streets, giving local talent a chance to strut its stuff. Through September, the tour will stop at youth-oriented

• Agencies

  Q&A: What Do Women Really Want?

  The battle of the sexes has been played out on almost every field imaginable, including direct marketing. Direct recently talked with Kasha Lewis, senior

• News Briefs

  KRISPY KREME DOUGHNUTS: will hold an Armed Forces Day promotion May 17, to honor the uniformed service members and the USO. Participating stores will

• Agencies

  Insert Marketers Seek Respect

  Brokers and managers of package inserts, bill stuffers, ride-alongs and other less visible media are hoping to at last get some respect for their nearly